What backlinks do for a website
A search engine reads a link as a vote in your favour: if other sites point to a page, it is probably worth sending people there. The more authoritative the source and the closer it is to your topic, the more trust it passes on. For a construction company in Tashkent, a link from an article about apartment renovation is worth more than one from a random directory that covers everything.
Search engines have also become good at telling an earned link from a purchased one. So the keyword is natural: links should appear because people talk and write about your company, not because someone placed an order.
Which backlinks actually help
A simple test: if search engines did not exist, would this link still send you visitors? If so, it is very likely useful for rankings too.
- Links from topical sites in your industry
- Links from business and regional publications read in your city
- Links placed inside an article, in context, rather than in a list of a hundred URLs
- Links that real people click
- Links from partners, suppliers and industry associations
Links that are useless or risky
The main risk is bulk buying. That covers links on sites built only to sell links, links from pages on unrelated topics, automated comments and profile links, and swaps between sites that have nothing to do with each other. At best the money is wasted; at worst the site loses rankings.
Treat an offer like “one hundred links in a month” as a reason to stop and walk away. A few strong mentions are worth more than a hundred random ones.
Where to earn backlinks in Uzbekistan
Start with what you already have: the people and companies you work with every day.
The last item on the list is the slowest, but it keeps paying off for years. A building-materials shop, for example, can publish a calculator for tile or paint consumption, and both bloggers and renovation forums will link to it.
- Partner and supplier pages: ask to be listed under “Where to buy” or “Our partners”
- Industry and city directories, and business profiles on maps
- Expert comments and interviews in business media and niche Telegram channels
- Exhibitions, forums and events, where organisers often publish a list of participants
- Membership in industry associations
- Your own material that is worth citing: a market overview, a price calculator, a checklist, an honest comparison
Mentions without a link
A company name in an article or post, even without a hyperlink, still helps. It builds recognition, and people use that name to search for you on Google and Instagram. If a publication mentions you, you can politely ask the editor to add a link to your site, without pressure.
Links from social networks and messengers often affect rankings differently from links on websites, but they bring people in, which is what a business needs.
Checking your backlink profile and how many you need
Begin with Google Search Console, which has a report on the sites linking to you. Link analysis tools give a fuller picture and show where your competitors get their links, which doubles as a ready list of places that could mention you too. Write down any suspicious links and find out where they came from.
There is no universal number. Look at competitors who rank above you and at the pace of growth: links should accumulate gradually as the company develops, not arrive in a burst over a single week.
Backlinks as part of a wider strategy
Buying links as a standalone service rarely makes sense. They are a by-product of real work: a recognisable brand, useful content, partnerships and events. A better question is what others could say about you, and why they would.
At markdev we look at this through marketing strategy: we study your niche, competitors and resources, then decide which mentions are realistically within reach. If you would like to discuss your own case, get in touch with us.
FAQ
Is it safe to buy backlinks?
Bulk buying is not recommended. Search engines can recognise such links, so you risk losing both money and rankings. Earning mentions through partnerships, publications and useful content is safer.
How many backlinks does a website need?
There is no fixed number. Compare yourself with competitors at the top of the results and make sure links build up gradually as your company grows.
Do links from Instagram and Telegram count?
They often influence rankings differently from links on websites, but they bring real visitors and raise awareness, so they are worth having.
How can I see who links to my site?
Open the links report in Google Search Console. For a fuller picture and a comparison with competitors, use a dedicated link analysis tool.
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