Start with the goal, not the design
Before you look for a developer, answer one question: what should the site actually do? Collect requests for a service, sell products with online payment, showcase your portfolio, or simply prove that your company exists and can be trusted. The answer shapes the structure, the features and the budget.
Write down the action a visitor should take: leave a phone number, message you on Telegram, place an order. That is your main metric. If the goal is "just be no worse than competitors", you will struggle to judge the result later.
Gather materials in advance: a list of services, photos of your own work, customer reviews, delivery or visit terms, and answers to the questions clients ask most often. Missing materials are one of the most common reasons a launch drags on.
Which type of website fits your business
A landing page is a single page for one service or offer. It works when you need to test demand quickly and receive leads from ads. A company website has several sections: about, services, prices, contacts. It suits businesses with many offerings where trust matters. An online store is for those who want to take orders and payments online, and it needs a catalogue, a cart and stock tracking.
Do not buy more than you need. A landing page is often enough to test an idea, and a full store makes more sense once you know the product sells. A site can grow in stages, which usually costs less than rebuilding an oversized project.
What the work on a website consists of
When you split the project into stages, it stops being a black box and it becomes easier to compare offers from different providers.
- Brief and structure: pages, blocks and the customer's path to a request.
- Copy in Russian and Uzbek, written for your actual customers.
- Design, primarily for a phone screen.
- Development: layout, forms and an admin panel so you can edit content yourself.
- Domain and hosting: the domain should be registered to you, not to the contractor.
- Connecting Click, Payme or another payment method if the site sells.
- Analytics and SEO basics: counters, goals, headings and clear page URLs.
What to consider in the Uzbek market
Most visitors arrive from a phone, coming from Instagram, Telegram and search. So the site should be checked on a smartphone first, including on a weak connection in the regions. Heavy images and complicated animations only get in the way there.
Your audience reads both Russian and Uzbek. A bilingual site widens your reach, but the second version has to be written in natural language, not machine-translated. It also gives you a chance to appear in search for queries in both languages.
Think about the contact channels people already use. If sales happen through a Telegram bot or Instagram, the site should lead there without extra steps. Customers are used to paying with Click and Payme, so they belong in the cart. And if you also sell on Uzum or OLX, your own site gives you what marketplaces do not: your own customer base and independence from someone else's rules.
What affects price and timing
Cost depends on the scope: the number of pages and template types, custom design versus adapting a ready-made solution, the complexity of features (catalogue, personal account, payment and CRM integration), the number of languages, and who writes the copy and prepares the photos.
Timing depends on you as well: the faster you approve mockups and send materials, the sooner the site goes live. Ask for an estimate broken down by stage rather than one lump sum, and clarify what support after launch includes.
Common mistakes when building a website
Most problems come not from technology but from how the work is organised.
- Ordering without a goal or metric, so nobody knows what success looks like.
- Domain and access credentials registered to the contractor, which makes switching providers hard.
- No analytics, so you cannot see where leads come from.
- The site was never tested on a phone or a slow connection.
- No plan after launch: a site without traffic will not bring customers by itself.
Launch and what comes next
Before launch, test the forms, phone numbers, Telegram buttons, payment and loading speed on different devices. Make sure requests really reach a manager and are recorded in analytics.
After launch the second half of the work begins: traffic. It might be Meta Ads and Google Ads, SEO or Instagram management. Watch the cost per lead and the share of visitors who complete the target action, and improve your pages based on those numbers.
If you want to discuss how to build a website from scratch for your niche, the markdev team can help you choose the site type, structure and launch order. Get in touch and we will go through your task and suggest a clear plan.
FAQ
Where should I start if I want to build a website from scratch?
Define the goal and the target action: a request, a call or an order. Then collect materials about your business and choose a type: landing page, company website or online store.
Do I need a website if I already have Instagram and Telegram?
Social networks are good for conversation, but a website gives you your own platform, credibility and visibility in search. It also helps you collect analytics and not depend on the rules of social platforms.
Should the website be in two languages?
If your customers speak both Russian and Uzbek, a bilingual site widens your reach. What matters is that both versions are well written rather than automatically translated.
Can Click and Payme be connected to a website?
Yes. If the site sells products or services online, payment methods are connected during development. Check the connection terms with the payment services themselves.
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