What a business card website is, and what it isn't
Think of it as your company's permanent address online. A business card website introduces the business, shows the services, proves you are real and makes it easy to call or message. It does not try to run a sales funnel.
It differs from a landing page, which is built around one offer and usually fed by ads. It also differs from an online store: there is no catalogue with a cart and no checkout through Click or Payme. If customers must order on the site itself, a business card website will not be enough.
Do you need one if you already have Instagram and Telegram?
Many Uzbek businesses sell through Instagram and a Telegram channel, and that can work well at the start. The weak spots are real, though. Algorithms change, accounts get restricted, and a person who was recommended your company will often search for it on Google first and judge you by what they find.
The site matters most for service businesses where trust comes before the purchase: a dental clinic in Tashkent, a law firm, a renovation crew, a training centre, a B2B supplier. A shop with a busy Instagram or a seller on OLX and Uzum can live without one for longer, but an address you control is still useful.
It also helps paid traffic. Meta Ads and Google Ads need a destination, and a page with a request form or a Telegram button usually converts better than a social profile.
What a business card website should contain
The scope is small, so every block has to earn its place. A solid minimum looks like this:
Check the mobile version first. Most visitors arrive on a phone, sometimes on a slow connection, so loading speed and large tap targets matter more than animation.
- A first screen that says what you do and for whom, with a contact button beside it.
- Services or products in plain language, without generic claims.
- An about section with real people, an address and original photos, not stock images.
- Work examples or reviews that a visitor can verify.
- Contacts: phone, Telegram and WhatsApp buttons, a map, opening hours.
- A short request form connected to analytics.
- Russian and Uzbek versions if your audience uses both.
What drives the price
Nobody can quote honestly without a brief, because the cost depends on a handful of decisions rather than on the label “business card site”.
When you compare offers, look at what is included rather than the final figure. Ask who owns the site and the domain, and who makes edits after launch. A cheap offer with no copy, no analytics and no phone testing often turns into extra invoices later.
- Design: an adapted template or a custom layout built around your brand.
- Copy and photos: written by you, or a copywriter and a photo shoot.
- The number of pages and language versions.
- Technology: a website builder or custom development on a content management system.
- Integrations: Telegram alerts, a CRM, analytics, ad pixels.
- Domain, hosting and ongoing support, which are recurring costs.
Mistakes that waste the budget
The most expensive mistake is having no goal. Agree in advance what success means: a phone call, a form submission or a Telegram message. Once the site is live you can work out the cost per enquiry and decide what to improve.
- Copying competitors without thinking about who the customer is and what they ask.
- Skipping analytics, so a month later nobody knows whether the site works.
- Registering the domain in a contractor's or an employee's name.
- Launching and forgetting: prices and contacts go out of date.
- Ignoring basic SEO: page titles, descriptions, speed, search engine setup.
How to brief a developer
Start with a one-page brief: who your customers are, what they usually ask, how you differ from the neighbours in your market and where requests should land. Gather real materials, including photos, a price list, reviews and examples of work. That saves more time and money than any choice between a template and a custom design.
Tashkent has plenty of freelancers, small studios and agencies. Judge them less by a polished portfolio and more by whether they discuss your goal, set up analytics and explain what happens after launch.
If you are unsure whether you need a business card site or a landing page, the markdev team can talk it through as part of turnkey website development in Uzbekistan and suggest a format that fits your task.
FAQ
What is the difference between a business card website and a landing page?
A business card website presents the company as a whole and acts as a permanent online address. A landing page is built around a single offer and is usually made for advertising.
Can I skip a website if I have an active Instagram account?
You can at the start. A website gives you an address independent of social networks, builds trust with people who check you through search, and gives ads a clear destination.
What affects the cost of a business card website?
Design, copy and photos, the number of pages and languages, the technology used, integrations and later support. An exact estimate is possible after a brief.
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