Content Plan for a Logistics Company in Uzbekistan

Decide who the plan is for

Logistics covers very different work: imports from China or Turkey, delivery between Tashkent and the regions, groupage cargo, warehousing and fulfilment for marketplace sellers, customs clearance. Each client worries about something else. A seller on Uzum wants to know how goods travel from the supplier to the warehouse and when they can go live. A manufacturer cares about raw material deadlines and a complete document set.

If you try to speak to everyone, the result is generic talk about reliability and speed. Pick one or two core services and build the plan around them. You can widen it later.

Content rubrics that work for B2B

Each rubric should answer a question the client rarely asks out loud. These six fit most logistics companies:

• How it works: the route of a shipment from supplier to receiver, where delays can happen, which documents are checked at the border.
• Common sender mistakes: weak packaging, an incomplete invoice, a wrong HS code, missing labels. One post, one mistake, one way to avoid it.
• Warehouse and fleet: real footage of loading, securing cargo and receiving goods. An experienced buyer spots stock photos instantly.
• People: dispatcher, driver, warehouse keeper, customs specialist. What each does and how that helps the client.
• Client questions: can I send a small batch, who is responsible in transit, what if my supplier delays shipping.
• News that affects clients: changes in import rules, seasonal queues, days when warehouses are closed, always with a named source.

What not to show on camera

In logistics, a client's name, route and cargo content are often commercially sensitive. Do not publish waybills, labels or chats without permission, and check every frame so barcodes, phone numbers and delivery addresses are unreadable. A testimonial the client has approved is some of the most valuable content you can have, but only with their consent.

Be equally careful with news about import rules. Post only what is confirmed by a regulation or an official statement, and link to it. Rules change, and an outdated post is worse than no post.

Instagram vs Telegram for a logistics business

In Uzbekistan most deals are discussed in Telegram, so a channel there is the natural place for detailed notes, news and incoming requests. Instagram builds visual trust: warehouse videos, loading, the team, simple route diagrams. It is especially useful if your clients are small businesses and marketplace sellers.

Do not paste the same post in both places. Put the full text in Telegram, and in Instagram use a short video or a carousel with the main point. LinkedIn can be added if you look for international partners.

A sample month without overload

Two or three posts a week are enough when each one is useful. Use Stories for working moments: loading, receiving goods, trucks on the road.

• Week 1: how delivery works on one route, a sender mistake, a loading video.
• Week 2: an answer to a frequent question, a team member introduction, news for clients.
• Week 3: a document walkthrough, a warehouse video, a reply to a question from the comments.
• Week 4: a month recap without numbers you cannot verify, a seasonal warning, an invitation to ask questions.

Tone, format and the next step

Readers open your post between calls, so write briefly and plainly, and explain every abbreviation. Show routes and stages with a diagram or a simple table. Caption photos with what they show and where they were taken. End every post with one clear action, for example: message the manager on Telegram to get a shipping quote.

Reply to comments and messages within the same day, and keep a phone number, the manager's Telegram and the office address in your profile. The most common mistakes are posting only truck photos and holiday greetings, and promising the fastest delivery without explaining why.

How to tell whether it works

Likes say very little in B2B. Watch shares, saves, direct messages and leads where the client mentions your post. Ask managers to find out how every new client heard of you and record it in a CRM or a simple spreadsheet. After a few months you will see which topics lead to conversations about real shipments.

If you want help with rubrics, filming and regular posting, markdev runs Instagram management for businesses in Uzbekistan. Tell us which services matter most to you, and we can discuss where to start.