Why you still need a website when you have Instagram and Telegram
Many companies in Tashkent and the regions run entirely on Instagram and Telegram, and for a while that works. But social networks belong to the platforms: algorithms change, accounts can be restricted, and detailed terms, certificates or a portfolio are awkward to find in a feed. A website is the one place you fully control.
It matters most in B2B. Before signing, a partner, a procurement team or a bank will usually check the company online. No site, or an abandoned one with broken links, raises doubts about reliability. The site is also where your Meta Ads, Google Ads and search traffic should land.
Start with the goal, not the design
Before looking at mockups, decide what the site must do. Collect enquiries for services? Show a catalogue to wholesale buyers? Gather CVs? Convince partners? Structure, scope and budget all follow from that answer.
Turn the goal into measurable indicators and agree on them with your contractor before work begins:
- number of enquiries and calls coming from the site
- cost per lead from advertising
- share of visitors who reach the form or the Telegram button
- rankings for the search queries that matter
- how mobile visitors behave
What a corporate website should contain
The exact set of pages depends on the business, but the backbone is usually the same:
Give each service or product line its own page. That page becomes a separate entry point from search. A single catch-all “Our services” page works poorly for SEO and for a customer looking for one specific solution.
- a home page with a clear offer in the first screen
- pages for each service or product
- about the company: team, legal details, licences
- case studies and reviews, only real ones
- contacts: map, phone, Telegram, contact form
- a blog or news section for search traffic
What is specific to the Uzbek market
Languages. Russian and Uzbek versions should be written by people, not pushed through a translator. Customers in the regions often search and read in Uzbek, and careless text lowers trust immediately.
Mobile devices. A large share of visitors arrive on phones, sometimes budget models on an unstable connection. Heavy animations and uncompressed photos drive people away before they see your offer.
Familiar contact channels. A Telegram button, one-tap calling and a form that sends the lead to a manager through a Telegram bot usually beat long questionnaires. If you sell online, plan payment through Click or Payme and a CRM connection so that leads do not get lost.
What drives the price of a corporate website
There is no single price for a corporate website, and that is normal: the total is built from specific components.
Ask for an estimate broken down by stage rather than one lump sum. You will see what you are paying for and what can wait for a second phase. A website builder is usually cheaper and faster but limits flexibility; custom development costs more and scales better.
- number of pages and complexity of the logic
- custom design or a ready-made template
- number of languages
- integrations: CRM, payments, accounting system
- content management panel
- copywriting, photography and video
- basic SEO preparation and support after launch
How to choose a development team
The Tashkent market is uneven: freelancers, small studios and full-service agencies all compete. The difference is often not the price but who is responsible for results after launch and whether they report in numbers rather than impressions.
Ask a few plain questions before signing anything:
- whose name are the domain and hosting registered in (it should be yours)
- will you receive source files and all access credentials
- what does support include and how fast are bugs fixed
- is analytics configured by launch day
- can you see live projects they have built
Common mistakes
The most frequent one is launching without basic analytics, which makes it impossible to tell whether the site paid off or the budget was simply spent. The second is “we'll add content later”, which gives you a site with empty sections and placeholders. The third is having no traffic plan: a website does not attract visitors on its own.
If you want to talk through your project, the markdev team builds websites turnkey, from structure and design to analytics and connecting advertising. Tell us about your business and we will suggest the format that actually fits.
FAQ
How is a corporate website different from a landing page?
A landing page solves one task on one page, such as collecting leads for a single product. A corporate website presents the whole company, with services, team, case studies and contacts, and usually has several sections.
Do I need an Uzbek version of the site?
In most cases, yes. Part of the audience, especially in the regions, prefers Uzbek, and a bilingual site also widens your search reach. What matters is quality writing, not machine translation.
Should I use a website builder or custom development?
A builder suits a simple business card and a quick start. If you need CRM integration, online payments, a complex structure or SEO-driven growth, custom development is the better choice.
What should I prepare before the project starts?
A description of your services, logo and brand colours, company details, photos and work samples, plus a list of competitors and sites you like. The clearer the goal, the faster the project goes.
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