What “turnkey” actually means
In theory, a turnkey project means the contractor handles everything from the first idea to launch. In practice the phrase covers very different things. One vendor hands you a template with your logo on it. Another researches your market, plans the structure, designs, builds, connects analytics and trains your team.
So the first job for a business owner in Tashkent or the regions is to write down the outcome. Not “a company website”, but “a site that takes enquiries in Russian and Uzbek, shows our catalogue and sends leads to our CRM or Telegram”. The more specific the wording, the fewer arguments at handover.
What a corporate website project includes
A solid company site is built in layers, and skipping any one of them tends to cost more later.
- Brief and research: what the company does, who the customer is, and which action on the site counts as success.
- Structure and prototype: a page map, navigation logic, and where forms and buttons sit.
- Mobile-first design: most visitors arrive on a phone, often from Instagram or a Telegram link.
- Front-end and back-end development: fast loading and reliable behaviour in popular browsers.
- Language versions: Uzbek and Russian, plus English if you work with foreign partners.
- Content: copy, photos, service descriptions, an about page and contact details.
- Technical foundation: domain, hosting, SSL, basic SEO setup, counters and analytics goals.
What drives the price
Quoting a figure without a brief would be dishonest, so here are the factors instead. Cost depends on scope (how many pages and sections), the complexity of features (a catalogue, a client account, a calculator, online payment through Click or Payme), how custom the design is and how many languages you need. Content is priced separately: if copy and photography have to be created from scratch, that is its own block of work.
There is also a cost line that begins after launch: hosting, domain renewal, updates and technical support. Ask the contractor to put these in the estimate up front, not after handover.
How to choose a development agency
The market in Uzbekistan is uneven. You will find freelancers, small teams and full-cycle agencies. The difference is often less about price and more about accountability: who answers when the site goes down or a form stops sending leads? Ask a few direct questions.
- Show me live projects that still work today, and explain what your role was in each.
- Who owns the domain, hosting and source code after handover?
- How do approvals work: how many rounds of edits are included and how are changes recorded?
- What exactly will you set up for analytics, and how will I see incoming leads?
- Who handles support after launch, and on what terms?
Analytics and advertising belong in the project
A common mistake is launching without analytics. Then you cannot tell where visitors come from, which pages work or whether the site pays for itself. At the very least you need a visit counter plus goals for form submissions, phone taps and clicks to Telegram.
The site should also be ready for paid traffic. If you plan to run Meta Ads or Google Ads, it is cheaper to build landing pages, pixels and events into the development stage than to retrofit them. The same goes for SEO: headings, structure, speed and local search intent are part of the foundation.
Accepting the work and what comes next
At acceptance, test the site on a phone and a desktop, send a test enquiry through every form, confirm that both languages display correctly and check that notifications reach the right person. Ask for all access credentials and a short guide to editing content.
Launch is a beginning, not an ending. In the first weeks it pays to watch where visitors drop off and improve pages based on data. If you want a partner who can handle development, analytics and advertising together, the markdev team can review your task and suggest a clear plan. Tell us about your business and we will work out together what kind of site you really need.
FAQ
What is usually included in a turnkey corporate website?
Task analysis, structure, design, development, language versions, content, domain and hosting, basic SEO and analytics. Lock the exact scope into the contract and the estimate.
Do I need a company website if I already have Instagram and Telegram?
Social networks bring attention, but a website gives you a platform you own: company information, trust with partners, search traffic and precise data on enquiries. They work best together.
Who owns the website after handover?
Put it in the contract. Make sure the domain is registered to your company, you hold the hosting and admin access, and you know where the source code is stored.
How can I tell whether the website pays off?
Define target actions in advance: an enquiry, a call, an order. Connect analytics and compare the number and quality of leads with what you spend on the site and on advertising.
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