Why a company still needs a website
Social networks are good at attracting attention, but you don’t own them. A change in the algorithm, new rules or a blocked account can cut your reach overnight. A website is the one place where you decide what visitors see and how you collect their contacts. Partners, procurement teams and larger customers also tend to check a company by its site: legal details, past work, an address in Tashkent or a regional city, a clear list of services.
A corporate site is not the same as a landing page or an online store. A landing page sells one offer, a store takes product orders, while a corporate site presents the whole company and guides visitors toward several actions: send an enquiry, request a price list, message you on Telegram.
Define the goal and the numbers first
Before debating colours and layouts, decide what the site must do. For a manufacturer in Samarkand it may be a steady flow of wholesale requests. For a service company in Tashkent, phone calls and leads. For a B2B supplier, credibility before the first meeting.
Turn that goal into measurable indicators: number of enquiries, cost per enquiry, the share of visitors who reach the contact form, rankings for the queries that matter. Set up analytics before launch, not six months later. Without it you cannot tell whether the website pays off or the budget is simply spent.
Structure the site around customer questions
A good structure follows the visitor’s path, not your org chart. People want to know what you do, why they should trust you, roughly what it costs and how to reach you. A typical set of pages looks like this:
- A home page with a clear offer on the first screen
- One page per service or product group
- About the company: team, licences, certificates, legal details
- Portfolio or case descriptions based on real work
- Contacts: map, phone, Telegram, working hours
- A blog or news section that brings in search traffic
- Answers to frequently asked questions
What matters for the Uzbek market
Most visitors arrive on a smartphone, sometimes over an unstable mobile connection, so heavy images and unnecessary animation hurt. Test loading speed on a phone, not only on an office computer.
Your audience reads in Uzbek and Russian, and offering one language means losing part of it. Build full language versions with naturally written copy rather than machine translation. Keep the contact channels people actually use: a Telegram button and a phone number matter as much as a form.
If you need online payment or prepayment, connect Click and Payme and test the whole payment path with trial orders. Also claim your company listing on maps and in search, because many customers look up the address and reviews before they open the website.
What drives the price
The price depends on the amount of work, not the number of pages. Ask for an estimate by stages rather than one lump sum. You will see what you pay for and can simplify the first version while leaving room to expand later. The main factors:
- Design: adapting a template or fully custom work
- The number of language versions
- Complex features such as calculators, personal accounts, online payment
- Integrations with a CRM, Telegram bots and payment systems
- Who writes the copy and prepares photos and video
- The content management system and SEO foundation
- Hosting, domain and support after launch
Choosing a contractor and avoiding common mistakes
Tashkent has freelancers, small studios and full-service agencies. The difference is not only price. Ask who is responsible for results after launch, whether the domain and hosting will be registered in your name, and whether the team is ready to report numbers instead of impressions. Most weak websites share the same problems:
- Launching without a goal or analytics
- A borrowed template with no real company information
- No testing on mobile devices
- Domain and hosting registered to the contractor
- No plan for updates and growth after launch
Practical first steps
Gather your materials: legal details, service descriptions, photos, examples of work and customer reviews. Write down the goal and two or three indicators you will use to judge the result. markdev builds websites on a turnkey basis, from structure and design to launch, analytics and support. If you would like to discuss a website for your company, send us a request and we will go through the task and suggest a sensible scope of work.
FAQ
How is a corporate website different from a landing page?
A landing page is built around one offer and one action. A corporate website describes the whole company: services, team, past work and contacts. It fits when you have several business lines or when trust is critical.
Do we need a website if we have Instagram and a Telegram channel?
In most cases yes. Social networks attract attention, but a website belongs to you, ranks in search and confirms that the company is serious, especially in B2B.
What should we prepare before starting?
The goal of the site, legal details, service descriptions, photos, examples of work, reviews and a few sites you like. The more complete the materials, the faster approvals go.
How long does corporate website development take?
It depends on scope, the number of languages, feature complexity and how quickly decisions are made. A contractor can give a realistic estimate once the structure and list of work are agreed.
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