Decide what the site has to do
Business owners often arrive with a brief like "we need a site like our competitors have". A website is a tool, though, and it needs a measurable job: collecting service requests, taking paid orders, showing a catalogue to wholesale buyers, or proving the company is trustworthy before a customer sends a prepayment.
Choose one main goal and one or two secondary ones, and phrase them as actions: a phone call, a Telegram message, a completed order, a booked consultation. Then agree which numbers you will watch, such as the number of enquiries, the cost of one enquiry, and the share of visitors who reach the request form.
Know the buyer and the offer
Describe your customer specifically: a private buyer in Tashkent, a shop owner in a regional city, a procurement manager at a company. Work out where they come from (Instagram, Google or Yandex search, OLX or Uzum, a recommendation) and what they compare: price, delivery time, reviews, warranty. Then test yourself with a few questions.
If the answers do not fit into two sentences, the site will feel vague, and no design can fix that.
- What exactly do you sell, and to whom?
- Why are you better than the closest alternative for this customer?
- What question does the buyer ask before paying?
- What single next step do you want them to take?
Pick the right type of site
Starting with the most complex option is a common mistake. Choose the format according to the task and the range of products.
If you have few products and sales currently run through Instagram and Telegram, a landing page or a small catalogue can serve you better than a heavy online shop. You can expand once real demand data comes in.
- Landing page: one page for one service or offer, a quick way to test demand.
- Corporate site: company, services, team and contacts; fits B2B and service businesses.
- Catalogue: products with specifications but no cart; orders come by phone or Telegram.
- Online shop: cart, Click or Payme payment, delivery, customer account.
- Booking site: appointments or reservations for clinics, studios and courses.
How to start building a website: the order of work
A sensible sequence is below. The most underrated step is preparing materials: launches often slip not because of programming, but because texts and photos are not ready.
- Goal and metrics, as described above.
- Structure: which pages you need and what each one does.
- Materials: copy, photos, price list, reviews, legal details.
- Domain and hosting. Register the domain in the company's name, not the contractor's, and keep the credentials yourself.
- Prototype and design with phones in mind, since many visitors will arrive from Instagram or Telegram.
- Development, then testing on different phones and on a slow connection.
- Launch, analytics setup, and first fixes based on data.
Local details: language, payments, messengers
Think about the language your customers read. In many niches both Russian and Uzbek versions make sense, and the Uzbek copy is better written on its own than pushed through a translator. Contact buttons for calls, Telegram and Instagram should be visible without scrolling.
If you need online payment, find out early what connecting Click, Payme or another provider involves and which documents a company or sole proprietor must supply, because this can affect the launch date. It is also practical to route form submissions to Telegram or a CRM so enquiries do not get lost.
Set up measurement before launch
Without counters you cannot tell whether the site pays back or the budget is simply being spent. Install Yandex Metrica or Google Analytics, configure goals such as form submissions, phone taps and clicks to Telegram, and add the Meta pixel if you plan to advertise. That way, within the first weeks you work with facts instead of impressions.
Choosing who builds it
In Tashkent you can work with freelancers, small teams or full-cycle agencies. The difference is not only price but also who is accountable for the result and whether they will report in numbers. Before signing, clarify what the price includes (design, copywriting, content upload, integrations, training), who owns the domain, code and access, who maintains the site after launch, and how results will be measured.
Cost comes from the number of pages, the complexity of features, payment and CRM integrations, and the amount of design and content, so an honest estimate is only possible after the task is discussed.
If you want to talk through a website for your business, the markdev team can review your task and suggest a turnkey development format. Write to us and we will work out together where you should start.
FAQ
Can I start with a website builder?
For testing demand, yes. Just check the limits first: SEO options, integration with Click and Payme, moving the site later, and who owns the data. The choice depends on the task.
What should I prepare before contacting a developer?
The goal of the site, a description of your products or services, examples of sites you like, photos and texts, and company details if you plan to accept online payments.
Do I need a website if my business already runs on Instagram?
Instagram is good for conversation and recognition, but a website is your own ground: people find it through search, you can explain terms and take payment more clearly, and analytics is fuller.
When should I start running ads to the site?
After analytics is connected, goals are set up and the page answers the buyer's main questions. Otherwise the budget goes to traffic whose result you cannot measure.
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