Improve website ranking by starting with pages close to the top
Open the performance report in Google Search Console (Yandex Webmaster has a similar queries section) and filter for queries with an average position of roughly 5 to 20 and a noticeable number of impressions. The search engine already treats these pages as relevant, just not the best answer. A modest improvement can move them to the top of page one, where clicks are far higher than on page two.
Then sort the list by value to your business. A query like “dental implants price Tashkent” brings patients, while “what is an implant” brings visitors who may never call, even if it has more impressions. Start with commercial queries.
Check that the page matches what people want
Type the query into Google and study the first ten results. If they are all service pages with prices and yours is a general article, adding words will not fix it: you need a different type of page. The opposite also happens. For “how to choose a CRM for a shop”, a sales page loses to a detailed guide.
Also look at who owns the results. If Uzum, OLX and aggregators fill the top and you are a small shop, a narrower phrase is usually a better bet: a specific model, a district, a concrete customer problem. Fighting a marketplace on a broad query is almost always more expensive than taking a niche.
Snippets and page content
If your position is decent but clicks are low, look at the title and meta description. The title should name the service, the benefit and the city; the description should answer “what do I get if I open this page?”. Where it fits, add structured data for FAQs, ratings or product prices.
Then compare your content with the pages above you:
- Which customer questions do they answer that you do not?
- Do they show terms, timelines, process steps, examples, photos, tables?
- Is the page easy to read on a phone? Many visitors arrive from Telegram or Instagram
- Is it clear who is behind the company: address, contacts, real work?
- Add your own information rather than copying: delivery terms for the regions, Click and Payme payment options
Internal links and separate pages for separate queries
Internal links are one of the most underrated levers. Link to the page you want to lift from the homepage, the menu and articles that already get traffic. Anchor text should describe the target: not “read more” but “turnkey online store development”.
If all your services sit on one page, ranking it for each of them is hard. Create separate pages for the main groups: a clinic needs implants, treatment and whitening pages, a construction company needs a page per type of work. Make sure two of your pages are not competing for the same query.
Technical issues that quietly hold pages back
Check for duplicate pages, the canonical URL, redirect chains, mobile load speed and pop-ups that cover the text. Make sure the main text is visible to the search engine and not loaded only after a click or scroll.
Sometimes the real problem is the site itself rather than one page: a heavy template, slow images, no structure for different services. Spot fixes then do little, and rebuilding the site on a sound architecture is the more sensible move. That is what markdev’s website development in Uzbekistan is for.
Do not change a page’s URL without need. Without a redirect, part of the accumulated signals is lost.
Trust and external signals
For competitive queries you cannot skip outside signals: customer reviews, a company profile on maps (Google Maps, 2GIS), mentions on industry sites, real examples of work. It is slow, but the effect accumulates. Buying links in bulk is not worth it: the money is wasted and the risk of penalties stays.
How to measure results and what to avoid
Write down the date of every change. After a few weeks, compare the page’s impressions, clicks and positions across a group of queries rather than a single one: growth across dozens of related queries is more reliable than one jump. Account for seasonality too, since demand for air conditioners or heating shifts regardless of your edits.
Common mistakes:
If several months of consistent work change nothing, revisit your choice of queries: the results may be dominated by aggregators and you may do better with narrower phrases. If you want to know which pages on your site are closest to the top and what holds them back, talk to the markdev team about the task, and we will review the site and suggest an order of work.
- Rewriting text just to add keywords
- Changing everything at once and not knowing what worked
- Judging results after a week, before the page is recrawled
- Buying links in bulk
- Changing URLs without redirects
FAQ
How long does it take to improve website ranking?
There is no fixed timeline. Search engines need time to recrawl and recalculate, so judge changes after several weeks, not days. Pages already near the top usually respond first.
Which pages should I work on first?
Those that Search Console shows at roughly positions 5 to 20 with noticeable impressions, with commercial queries taking priority.
Do bought links help?
Bulk links carry a risk of penalties and rarely give a lasting effect. Improving the page, internal linking, reviews and mentions on real sites is more dependable.
When is a new site better than fixing the old one?
When the cause is the platform itself: slow loading, duplicates, no room for separate service pages. Spot fixes help little in that case, and a rebuild with a clear structure makes more sense.
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