What “turnkey” really covers
Agencies and freelancers use the word differently. For one, turnkey means a template with your logo on it. For another, it covers research, design, development, product uploads, payment setup and a first ad campaign. Comparing prices without comparing scope tells you nothing.
A genuine turnkey store means that on launch day a customer in Tashkent or a regional city can find a product, place an order, pay and arrange delivery, while you can see where each customer came from and what it cost to win them.
What makes up the cost of an online store
The budget usually splits into a handful of blocks. The better you understand each one, the more useful your conversation with a contractor will be.
- Platform: a site builder, a ready-made CMS or fully custom development.
- Design: a standard template or an interface shaped around your audience.
- Catalogue: structure, filters, product pages, data import and photography.
- Payments and delivery: Click, Payme, cash on delivery, courier cost calculation.
- Integrations: accounting software such as 1C, CRM, warehouse stock, Telegram alerts.
- Languages: Russian and Uzbek versions, set up correctly for search.
- SEO and analytics: metadata, page speed, tracking and goals.
How the platform choice moves the price
A site builder is cheaper at the start, but complex discount rules, unusual delivery logic or a warehouse link can run into plan limits. A ready-made CMS gives more freedom, though it needs configuration and careful customisation.
Custom development costs the most and makes sense only when the business model is unusual: wholesale pricing, pre-orders, several warehouses in different cities. For a small catalogue it is usually overkill. Pick the platform that fits your sales scenario, not the one with the most impressive name in a proposal.
What matters in the Uzbek market
Local buyers are used to paying through Click and Payme, and a good share still prefer to pay on receipt. Many place orders from a phone after clicking through from Instagram or Telegram, so the mobile experience is the foundation, not an extra.
Count delivery separately: within Tashkent, to the regions, by postal service or with your own couriers. If you also sell on OLX or Uzum, decide early how to keep stock counts consistent. This adds work now, but it spares you manual routine after launch.
Costs that appear after launch
A website is not a one-off purchase. You will need a domain, hosting, certificate renewals, platform updates and backups. Add new product uploads and fixes based on the first weeks of real orders.
Traffic is a separate line. Even a well-built store stays empty without advertising or SEO. Reserve budget for targeted ads, search ads or organic promotion, otherwise you pay for a shop window nobody walks past.
How to compare quotes
Ask every contractor to list what is included and what is not. Clarify who owns the access credentials and source code, who handles fixes after handover and how acceptance works.
Ask about metrics too: how will we know the store is working? A strong contractor talks about cost per order, cart conversion and traffic sources, not only visuals. If analytics is not set up from day one, you will never see whether the investment pays back.
Where to start
Write a short brief: how many products, which payment and delivery methods, whether you need two languages, what has to sync with stock. With that list, any contractor can give you a meaningful price instead of a vague range.
If you want to talk it through, the markdev team can help estimate the scope and budget for your business in Tashkent or the regions. Send us a message and we will go through your sales scenario together.
FAQ
Why does nobody quote an exact price straight away?
The cost depends on the platform, number of integrations, languages and catalogue size. Without those details any figure is a guess. After a short brief, a specific price is realistic.
Can I start cheap and grow later?
Yes, provided you choose a platform that lets you add payments and integrations afterwards. Migrating away from a very limited builder usually costs more than choosing well at the beginning.
Which costs repeat every year?
Domain, hosting, support and updates, plus promotion. The amounts depend on the platform and the contract, so ask about them before signing.
Do I need an Uzbek-language version?
If your customers search in Uzbek or live outside the capital, a bilingual site widens your reach. Translations should read naturally and the URL structure should be planned for search.
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