What SEO setup includes and how it differs from promotion
When business owners say they need SEO setup, they usually mean a set of technical fixes that make a site understandable to search crawlers. It is about putting the site itself in order, not about competing for demand.
Ongoing SEO is a different job: keyword research, regular content, links and reporting, all of it continuous. Setup is done once and rechecked from time to time. If you run a shop in Tashkent or a clinic in Samarkand, knowing the difference keeps you from paying to promote a site that search engines cannot properly see.
- connecting Search Console and checking indexing
- a sitemap.xml and a correct robots.txt file
- unique meta tags and logical headings
- removing duplicate pages and broken links
- basic page speed
- a comfortable mobile experience
Search Console: what Google actually sees
Without Google Search Console you cannot tell which pages are indexed, which were skipped and why. Connecting it is only the start. The reports need to be opened regularly, because problems usually show up there before enquiries visibly drop.
Many people in Uzbekistan also search with Yandex, so it makes sense to connect its webmaster tools as well. Together with analytics, this gives a simple picture of where visitors come from and what they do on the site.
Sitemap and robots.txt: two small files, big consequences
A sitemap tells the crawler which pages exist and which matter. For a catalogue with hundreds of products or a site with dozens of services, it helps pages appear in search sooner.
Robots.txt does the opposite: it says what not to crawl. One stray line can block an entire catalogue from indexing while the owner notices nothing, because the site opens fine for visitors. This often happens when a site was hidden from search during development and nobody reopened it afterwards.
Meta tags, headings and duplicate pages
The title and description shape the snippet in search results, which is what a person uses to decide whether to click. If dozens of pages share the same title or have none, the search engine cannot tell which page answers a given query.
Setup also covers H1–H3 headings, page addresses and duplicates, for example the same page opening both with and without www. If the site has Russian and Uzbek versions, each needs its own address and a correct link between them.
Page speed and the mobile version
Most visitors arrive on phones, from Instagram, Telegram or links shared in messengers. Heavy photos, unnecessary scripts and a clumsy menu on a small screen cost you both rankings and customers. In regions with unstable mobile internet, such pages may simply never finish loading.
In practice, setup means compressing images, removing scripts you do not need and checking that buttons, forms and the phone number are easy to tap.
SEO setup on Tilda and on custom-built sites
Website builders such as Tilda let you set the basics through the interface: titles, descriptions, page addresses. Some things are limited or need workarounds, so it is worth understanding the platform first and being honest about what can be done.
A custom-coded site or a CMS offers more freedom, but also more room for accumulated errors. Rebuilding a site purely for SEO is rarely necessary. Targeted fixes are usually enough.
What drives the price and what to do next
The cost depends on the size of the site, the platform and its current condition. A few-page site and a catalogue with thousands of product cards take very different amounts of work. A good contractor starts with an audit and names a concrete list of tasks rather than an abstract package.
Ongoing promotion is not mandatory afterwards, since removing technical barriers is useful on its own. But if your goal is steady enquiries from search, the next steps are keywords, content and reporting against clear metrics. At markdev we start with an audit and a list of specific fixes. If you want to understand what holds your site back in search, tell us about your task and we will suggest where to begin.
FAQ
How is SEO setup different from SEO promotion?
Setup is a one-off technical job: indexing, sitemap, meta tags, speed. Promotion is continuous work on keywords, content and links.
Does a brand-new website need SEO setup?
Yes, a new site needs it first. Without Search Console, a sitemap and correct indexing settings, search engines may not notice the site for a long time.
Can SEO be set up on a Tilda website?
Yes, within the builder's limits. Core settings are easy to change, while some technical ones need workarounds or are not available.
Do I need to rebuild my site for SEO?
Usually not. Targeted fixes to meta tags, sitemap.xml, robots.txt, duplicates and loading speed are often enough.
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