What web design actually covers
Design starts long before anyone picks colours. First comes structure: which pages are needed, in what order a visitor sees information and what leads them to the target action. Then come typography, the colour scheme and the behaviour of buttons, forms and menus in every state, including hover and error.
Good design is hard to notice. It feels like the absence of friction. Someone taps a link in Instagram or Telegram, understands from the first screen what you offer and sees where to press. If they have to hunt for a phone number or guess how to place an order, nice illustrations will not save the page.
- page structure and block layout;
- typography and colour scheme;
- interface elements: buttons, forms, menus, filters;
- adaptation to different screen sizes;
- handover of layouts for development and launch.
The process: from prototype to final layouts
A sensible order starts with a prototype, a schematic of blocks with no decoration. It is where you check the logic: is it clear where the offer is, where the price is and where the request form sits. Changing a schematic is cheap; redrawing a finished layout is not.
The second step is the visual style: fonts, colours and the look of interface elements. It should fit the character of the brand and read comfortably on a phone. Only after the prototype and style are approved does the designer draw every page in detail.
It matters that you see an intermediate result at each stage and can request changes. That way the final design drifts less from what you expected, and disagreements surface early instead of just before launch.
Design for a business card site, a store and a corporate site
Different sites have different jobs, so the emphasis shifts. A business card site is built around a clear presentation of services and a contact form. Clarity matters more than page count: a dental clinic or car service in Tashkent rarely needs a dozen sections.
An online store needs separate work on the product page, a catalogue with filters and the checkout. These pages affect purchases directly. If a buyer cannot tell how to pay with Click or Payme or how delivery works, they may simply go back to a marketplace such as Uzum.
A corporate site with several business lines depends on navigation: visitors should find the right section without effort. A landing page for an ad campaign does the opposite and strips everything away except one action.
Mobile design is part of the job, not an afterthought
Most visitors in Uzbekistan arrive on a phone, often from Instagram, Telegram or search. So the mobile layout is best designed from the start rather than squeezed from a desktop version. A small screen follows other rules: fewer elements at once, larger buttons and a shorter path to the request form.
Loading speed is a design question too. Heavy images and excess animation slow a page down, and someone on mobile data will not wait. If part of your audience leaves before the page opens, the ad budget is wasted.
Design and brand identity
If a company already has a logo, colours and fonts, the site builds on them and looks like a continuation of the signage, packaging and social media. If there is no identity yet, it can be created as a separate step before the site is designed.
This is more logical and usually cheaper than drawing a site without a visual system and then fitting a brand around it afterwards.
What determines the cost of web design
There is no single price, and that is normal because projects differ so much. Several factors shape the figure.
A one-page landing and a store with many unique product templates and complex catalogue logic are priced differently. That is why a responsible studio names a figure after a brief rather than in a one-minute phone call.
- number of unique pages and templates;
- interface complexity: filters, calculators, multi-step forms;
- whether a brand identity must be created from scratch;
- volume of revisions and number of approval rounds;
- whether development and launch are included or separate.
Where to start
Before contacting a studio, answer a few questions: what action should a visitor take, where will they come from and which brand materials already exist. With that brief, a conversation about timing and cost becomes concrete.
The markdev team does design in-house, without handing the project between separate contractors, and carries it through development and launch. If you want to discuss a website for your business, describe the task and we will help you understand the scope and suggest a fitting approach.
FAQ
What does a web design project include?
A page prototype, a visual style (fonts, colours, interface elements), detailed design of all pages and adaptation to mobile devices.
How much does web design cost in Uzbekistan?
It depends on the number of unique pages, interface complexity and whether a brand identity is needed. An exact figure is given after a brief about the site type and goals.
Do I need a brand identity before designing a website?
Not necessarily. If you have no logo or guidelines, they can be developed separately and the site designed on top of them.
How does online store design differ from a business card site?
A store needs separate work on the catalogue with filters, the product page and checkout. A business card site focuses on a clear presentation of services and a contact form.
Why is the mobile version designed separately?
A phone has less space, needs larger buttons and depends more on speed. Adapting a finished desktop layout afterwards usually gives a weaker result.
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