Web Design in Tashkent: How to Judge a Designer's Work

Design that sells versus design that decorates

A website is a working tool. Its job is to move a visitor from an Instagram post, a Telegram link or a search result to a call, a request or a payment. A striking layout that never does that is decoration, however good it looks in a presentation.

So when you review web design work, ask less about whether you like it and more about what it was built to achieve. A good designer can tell you the goal of every page.

How to read a portfolio

Open each project live, and do it on your phone first. A large share of local traffic arrives from social apps and messengers on smartphones, so the mobile experience is the real website for many visitors.

• Text is readable without zooming, and buttons are easy to tap with a thumb.
• Pages load acceptably on an ordinary mobile connection, not just office Wi-Fi.
• The next step is obvious: request, call, Telegram chat or checkout.
• Inner pages share the same style as the homepage.
• The portfolio covers different tasks, such as landing pages, catalogs and online shops.
• Each project explains the brief and the outcome, not only the visuals.

What local design has to get right

A template copied from abroad rarely fits. Many Uzbek businesses need both Russian and Uzbek versions, with a language switch that is easy to find and fonts that render characters like o‘ and g‘ correctly. Prices should appear in soums, and payment should include the methods people already use, such as Click and Payme. A Telegram button often works better than a long contact form.

Shoppers used to OLX and Uzum expect simple product cards, clear photos and obvious delivery terms. Heavy animation and oversized images punish people on slower connections, especially outside the capital, because they simply leave. Good designers plan for that before drawing the first screen.

What drives the price

Nobody can responsibly quote a price without knowing the task. These factors decide the budget:

• the number of page types and how complex they are;
• whether research and prototypes are needed;
• how much custom graphics, illustration or photography is involved;
• the number of language versions;
• separate work on mobile screens;
• integrations such as payments, a CRM or a Telegram bot;
• support and revisions after launch.

Freelancer, small team or full-cycle agency

Tashkent has all three. The difference is rarely just the invoice; it is who owns the result. When one person designs and another builds, the layout can lose its logic in development if nobody shares the same goal. A team that handles design, development and analytics together can tell you what failed and what to change, instead of pointing at someone else's part.

Questions to ask before you sign

Start by agreeing on a metric: cost per lead, the share of visitors who leave contact details, or search positions. Design decisions then have something to be measured against.

Then ask the contractor directly:

• Who does the design and who does the development?
• Will phone layouts be designed separately?
• How many revision rounds are included?
• Who keeps the source files and site access?
• Will analytics and goals be set up before launch?

Where to go from here

The most common mistake is launching without basic analytics, which makes it impossible to tell whether the design pays off or the budget is just spent. If you want to discuss a site for your own business, the markdev team builds websites end to end, from structure and design to analytics setup. Describe your task and we will suggest a suitable format and what to include in the budget.