What a commercial website audit covers
A technical audit asks how a search robot sees your site: speed, errors, indexing. A commercial audit looks through the eyes of a buyer. It asks whether the site helps someone decide and whether it earns trust: company details, clear contacts, prices or a pricing logic, terms, reviews and an easy way to order.
These elements also tell search engines that a real business stands behind the site. But the bigger benefit is practical. Many fixes need no developer, and they affect the number of enquiries quickly.
Trust: who is behind the website
A customer in Tashkent or Samarkand who meets your company for the first time wants proof that you exist. If the site offers only a slogan and stock photos, doubt creeps in, and they move to a competitor whose team and office are visible.
- An About page with a real story, team, workshop or office.
- Legal name and company details where they suit your niche.
- Licences and certificates where they are required: medicine, education, construction.
- Genuine photos of your work instead of stock images.
Contacts that actually work
Your phone number belongs in the header of every page, and on a mobile it should start a call when tapped. Put a Telegram button next to it, because many people prefer to write rather than call. Give the address with a landmark, such as a nearby metro station, and add a map and opening hours.
Then check consistency. The number, address and hours on the site should match your map listings, Instagram and marketplace profiles. Mismatches look careless, and sometimes a customer simply drives to an old address. If you have several branches, give each its own block or page with address and phone.
Prices, terms, payment and delivery
Buyers want a sense of cost before they call. If you can't state an exact price, explain what it depends on: volume, materials, urgency, a site visit. For a service, say what is included and what isn't, and what guarantee you give. For a product, show availability, options and what comes in the box.
Put delivery across Tashkent and the regions, pickup options, payment by cash, card, Payme and Click, instalments if you offer them, and returns and exchanges on a dedicated page. Your managers hear these questions daily, and an answer on the site saves time for both sides.
Check the structure too: each service deserves its own page rather than one long list on the home page. It is easier for the customer to find, and easier for you to explain the terms of that specific service.
Ordering: forms, buttons and the request path
An order or booking button should appear on every important page. Keep the form short; name and phone are usually enough. Offer an alternative, a call or Telegram. After submitting, the person should see a clear confirmation and know what happens next. Promise a callback time only if you can really keep it.
Walk the whole path yourself on a phone and on a computer. Press every button, send a test request and confirm it reaches a manager or your CRM. A broken form is the costliest mistake: the ads work, but requests vanish quietly.
How to run a website audit in one evening
The method is simple and needs no special tools.
- List the key pages: home, services or categories, product cards, contacts, payment and delivery.
- Open several competitor sites that rank for your main queries.
- Note what they have and you don't: guarantees, payment methods, photos of specialists.
- Test every form and contact button.
- Put the findings in a table and rank them by priority.
- Ask two or three acquaintances who don't know your company to find the price, the address and how to order with delivery to another city. Watch where they get stuck.
What to fix first
Start with whatever breaks enquiries: dead forms and buttons, wrong contacts, missing prices or terms on the main pages. Next come the About, delivery and payment pages, reviews and project examples. Show only real reviews and projects, ideally verifiable: a name, a photo, a link to a map listing.
Afterwards, watch the number of requests in your analytics and repeat the audit whenever your range, prices or terms change. If you want help with a review or a rebuild, markdev handles turnkey website development in Uzbekistan. Describe your task and we can look together at what keeps your site from selling.
FAQ
How is a commercial audit different from a technical one?
A technical audit checks speed, errors and indexing. A commercial audit judges how convincing the site is to a person: trust, contacts, prices, terms and ease of ordering.
Do I need a developer to apply the fixes?
Often not. Adding text, correcting contacts, describing payment and delivery and filling in reviews can be done in the admin panel. A developer is needed for broken forms or restructuring.
What if I can't publish an exact price?
Explain what the price consists of and what it depends on, and offer a fast way to get a quote: a form or Telegram. A page with no guidance at all usually loses.
How often should I repeat the audit?
When your range, prices or working terms change, and after major site updates. Contacts and forms are worth checking regularly.
Let’s look at your task for free
Leave your contact — in a 15-minute call we’ll show where leads get lost and what to fix first.