Website Design Audit in Uzbekistan: A Practical Checklist

What a website design audit actually answers

A website design audit answers one question: where exactly do visitors stop, and why? Personal taste doesn't count. "I don't like the blue" is not a finding, while "on phones the enquiry button sits under a floating banner" is.

An audit does not replace a review of your ads or SEO. If the wrong people arrive, no layout will fix that. But when Instagram or Google ads bring visitors and enquiries stay low, the cause is often on the page itself: the first screen, the form, the structure or the loading speed.

Start with a goal and some data

First agree on what success means: a submitted form, a phone call, a click into your Telegram bot, or an order paid through Click or Payme. Without a clear goal, an audit turns into a long list of comments with no priorities, and nobody knows where to begin.

Next, gather data: a visit counter, configured goals and, if possible, recordings of how people behave on key pages. You can run an audit without analytics, but then it rests on expert judgement and hypotheses rather than evidence. In that case the first item on the plan is setting up measurement.

Also split traffic by source. Someone who taps an Instagram link on a phone during a commute behaves differently from a Google visitor comparing several suppliers on a laptop. Site-wide averages hide that difference.

The website design audit checklist

The working method is simple: follow the customer's path from landing to the target action and ask at each step what could get in the way. These are the usual checks.

• First screen: is it immediately clear what you offer, to whom, and what to do next?
• Navigation and structure: can people easily find prices, terms, contacts and examples of work?
• Copy and trust: are there real photos, reviews, an address, company details and clear guarantees?
• Forms and payment: how many fields must be filled in, are errors visible, does Click or Payme work without extra steps?
• Mobile version: button size, font legibility, elements overlapping each other.
• Speed: heavy images and scripts hurt most on a weak mobile connection outside the capital.
• Languages: are the Russian and Uzbek versions equally polished, and does longer text break the layout?

Treat mobile as its own audit

Many visits from Instagram and Telegram happen on phones, so the site must be reviewed on a smartphone. Not only a new model, but also a budget device on an ordinary connection, because that is how a noticeable share of your customers will see it.

The findings are often mundane: the phone number in the header is not tappable, the keyboard covers the form, a pop-up has no visible close button, product cards don't fit the screen. On a desktop these look harmless, yet each one costs enquiries.

Reading the results and setting priorities

A useful report contains specific findings rather than general advice: what is wrong, on which page, what it looks like, and which hypothesis the fix will test. Attach a screenshot and a way to measure the outcome to each finding, such as a higher share of completed forms or fewer exits from a key page.

Then sort the findings on two scales: how strongly they affect the target action and how much work the fix takes. Do the important and easy things first: rewrite the first-screen headline, shorten the form, fix mobile buttons. Larger structural changes go into a second stage and are tested against the data you have collected by then.

Fix the site or rebuild it

Often targeted fixes are enough. Sometimes, though, the problem runs deeper and every change hits the limits of the platform. These are signs that a rebuild deserves a serious discussion:

• the builder or template does not let you change key blocks and forms;
• the site is not responsive, and making it so would take as much work as a new layout;
• pages load slowly because of how the platform itself is built;
• the structure no longer matches how you sell: new services, channels and languages have appeared;
• analytics, CRM, Telegram and payment integrations cannot be connected.

What to ask a contractor for

Ask for a plan, not only a list of comments: what to fix now, what to postpone, what to verify with data. A good contractor explains where each conclusion comes from and does not promise specific results in advance. The cost of an audit and the work that follows depends on the size of the site, the number of pages and templates, whether analytics is in place, and whether you need fixes or full development.

The markdev team treats an audit as the first step toward improving a site or building a new one in Uzbekistan: goals and data first, then prioritised findings. If you want to understand what keeps your site from bringing in enquiries, describe the task and we will discuss where to start.