Website Design in Tashkent: Process, Pricing, Common Mistakes

What website design actually includes

A sound process starts with questions rather than colors: who is your customer, what should they do on the site, and how do you differ from the competitors next door? A restaurant needs reservations and a menu, a construction company needs a calculator and a project portfolio, a clinic needs online booking and trust in its doctors. The answers shape the page structure.

Next comes a prototype: a plain wireframe of screens showing which block follows which and where every button leads. Only after it is approved does the visual style appear, covering fonts, palette, grid, icons and photo direction.

• a brief with audience and competitor review;
• page structure and a clickable prototype;
• visual style and layouts built around real content;
• interface states: hover, form errors, empty cart;
• hand-off of files with sources to the developer.

Designing for Uzbek users

Most visitors arrive on a phone, coming from Instagram, Telegram channels, ads, search or marketplaces such as OLX and Uzum. It makes sense to design the small screen first and build the desktop version from it. Buttons should suit a thumb, forms should be short, and the phone number or messenger link should be one tap away.

The second feature is bilingual use. Russian and Uzbek text rarely match in length, and the same button label can be noticeably longer in one language. If the layouts allow for this early, menus and cards will not break when the language switches. Think about payment too: Click and Payme should appear where the buyer is ready to pay, not at the end of a long path.

What shapes price and timelines

There is no fixed price list for website design, and that is normal. Cost depends on the number of unique screens, interface complexity, the number of languages and devices, and whether you need a personal account, a catalog or a CRM integration. A single-language landing page and a corporate portal with a catalog are projects of very different size.

Timelines depend on the same factors plus the speed of feedback. When edits and approvals arrive on time, layouts reach development sooner. Slow approvals are the most common reason deadlines slip, and that depends on the client as much as on the studio.

Common mistakes when ordering design

The first is ordering design by eye, with no brief and no clear action you want visitors to take. The result looks decent but brings no leads.

The second is thinking about the mobile version at the very end. Fixing an awkward interface costs more than designing for the phone from the start.

The third is choosing a contractor by portfolio alone. Screenshots show decoration, not logic. Ask why blocks are arranged as they are and which customer problem each one solves.

Design, social media and later support

For many companies Instagram and Telegram are the main points of contact, and the website should not look like a stranger beside them. A consistent style of fonts, colors and photos builds recognition, while mismatched channels confuse your audience.

When you accept the work, make sure you receive Figma layouts with source files and a description of the interface logic. Then any future designer or developer can understand the project quickly, and you are not tied to a single contractor.

Design only, or a complete website

Stand-alone design makes sense if you already have developers or the site will run on a builder. Without a team, it is safer when one contractor handles design, layout and launch: fewer losses at hand-off points and a better chance that the result matches the plan.

At markdev we build turnkey websites for businesses in Uzbekistan, and we always start from the goal and metrics rather than a template. If you want to discuss your project, send us a short description and we will suggest where to begin.