What a website development company actually delivers
A good company starts with a question rather than a mockup: what should the site do for the business? Booking requests for a repair service, orders in an online shop, appointments at a clinic, a price list for wholesale buyers — each goal calls for a different page structure, different forms and a different customer path.
After that come prototyping, design, front-end and back-end development, content, domain and hosting setup, analytics and handover of all access. If a proposal only says "design and programming", you will end up finishing the rest yourself or paying for it separately.
- Goal-setting and page structure
- Design built for phone screens first
- An admin panel so you can edit content yourself
- Forms, Telegram notifications and CRM connection
- Click or Payme checkout, if you sell online
- Basic SEO preparation
- Training and support after launch
Freelancer, small team or full-service studio
All three formats exist in Tashkent, and none is bad in itself. A freelancer suits a simple landing page where the task is clear and the risk is low. A small team often gives a good balance of price and speed. A full-service studio makes sense when the site is tied to advertising, a CRM, payments and analytics.
The real difference is responsibility, not price. Ask who will manage your project, who steps in if the developer falls ill or leaves, and what happens if the enquiry form stops working a month after launch. The answers reveal a lot about how mature a contractor is.
What drives the price of a website
Price depends on the amount of work and its complexity, not on the number of pages. A landing page built on a template and an online shop with a catalogue, filters and stock tracking can look similar from the outside, yet they are very different projects in terms of effort.
Compare proposals by what is included, not by the final figure in soums. A cheap option without an admin panel turns into a fee for every small edit, while an expensive one without analytics will never tell you whether it paid off.
- Type of site: landing page, company site, catalogue, shop
- Custom design or an adapted template
- Number of languages: Uzbek, Russian, English
- Integrations: payments, CRM, warehouse, delivery
- Copywriting, photos and video — who prepares them
- Hosting, domain and post-launch support
What to agree in writing before work starts
Most disputes with contractors come from a vague brief. Before signing, put the essentials on paper.
Access deserves special attention. The domain and hosting should be registered in your name, not the studio's or an individual developer's. Otherwise, if the relationship ends, your website becomes a hostage.
- The purpose of the site and how you will know it has been achieved
- The list of pages and features
- Who prepares texts and images
- Stages of work and the payment schedule
- Who owns the source code, domain and accounts
- How long fixes are covered after handover, and what support includes
Local details that are easy to miss
A large share of visitors browse on phones, and not always on fast mobile internet, so lightweight pages matter more than impressive animations. Customers in Uzbekistan are used to messaging on Telegram or calling rather than filling in long forms, so a chat button and a short form often outperform a detailed questionnaire.
Think about languages early. Some buyers search in Russian, others in Uzbek, and a second-language version should be written separately, not machine-translated. If you sell online, find out in advance how to connect Click, Payme or another payment provider. And if you already sell through Instagram, OLX or Uzum, the website should complement those channels rather than duplicate them.
Measuring results after launch
A website is not finished on the day it is handed over. Before launch, connect Google Analytics or a similar tool and set up goals: a form submission, a tap on the phone number, a click through to Telegram. Without them you cannot tell which channel brings customers and which one simply burns budget.
After a few weeks, look at where visitors come from, which pages they leave, and how many enquiries turn into sales. That is a conversation with your contractor based on numbers, not impressions. A good company will offer a report and a list of improvements on its own.
Where to start
If you need a turnkey website, begin with a short brief: what you sell, who your customer is, where they come from today and what should change. At markdev we build sites together with analytics and ad tracking, discuss goals before design starts and report in figures rather than inflated promises. Describe your task and we will talk through which kind of site fits your stage, and whether you need one right now at all.
FAQ
How is a studio different from a freelancer?
A studio takes responsibility for the whole project: there is a manager, a designer, a developer and someone to cover if a person drops out. A freelancer is often cheaper and faster on simple tasks, but everything rests on one individual.
How long does it take to build a website?
It depends on the type of site, the number of languages, integrations and how quickly approvals happen on your side. A landing page and an online shop take very different amounts of time, so a reliable estimate comes after the brief and goes into the contract.
Do I need a website if I already run Instagram?
Usually yes. A site puts your catalogue, prices, reviews and enquiry form in one place, shows up in Google search and does not depend on a social network's rules. If you are just starting out, though, it can make sense to test demand through Instagram and Telegram first.
What should I receive when the website is handed over?
Access to the domain, hosting and admin panel, source files, working analytics and clear support terms. It is best to list all of this in the contract up front.
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