What “turnkey” really means
There is no formal definition of a turnkey website. One contractor means design and layout only; another means the full cycle, from researching your market to connecting payments and analytics. That is why quotes with similar totals can describe very different projects.
A solid definition is simple: you receive a working site that can take leads or orders, plus all access credentials, basic documentation and a clear plan for support afterwards. If the contract does not say this, “turnkey” is just a figure of speech.
What makes up the price
Cost is usually the sum of specialist hours and the complexity of each task. Rates differ from team to team, but the cost items are broadly the same.
- Research and structure: studying your business and competitors, mapping pages and customer journeys.
- Design: a custom layout or an adapted template, with a separate mobile version.
- Development: website builder, CMS or custom code; the more non-standard logic, the higher the cost.
- Content: copywriting, photos, video, and translation into Uzbek and Russian.
- Integrations: Click, Payme, Uzum, a CRM, Telegram notifications, online cash register.
- SEO basics and analytics: metadata, speed, counters, goals.
- Testing, launch and staff training.
Site type has the biggest effect on budget
A one-page landing for a single service and an online store with a catalog, user accounts and card payments are very different projects, even if they look alike on screen. A corporate site sits in between and depends on the number of sections and languages.
If you sell outside Tashkent, decide early how you will take payment and deliver orders. When part of your sales already runs through Instagram, Telegram or marketplaces like Uzum and OLX, the website should complement those channels rather than copy them. Sometimes a simple site with a catalog and an order button that opens Telegram is enough at the start, and heavier features can follow once demand is proven.
Costs that do not appear in the quote
The worst surprise is discovering after launch that essentials were never included. Clarify these points before signing.
- Domain and hosting: whose name they are registered under and who renews them.
- Licenses for paid plugins, fonts, themes and services.
- Revisions after handover: how many rounds are included.
- Support and updates: one-off help or a monthly plan.
- Filling in product cards when there are hundreds of items.
- Promotion: a site without traffic brings no leads, and advertising is paid separately.
How to compare quotes from agencies and freelancers
Ask every contractor to break down the scope in the same format, then compare content rather than totals. Find out who will actually do the work, whether they can show live projects, how approvals work and what happens when deadlines slip.
A mature contractor also talks about the goal of the site. If nobody asks why you need it, where visitors will come from and how you will measure success, the estimate is probably a guess. Agree on metrics up front: cost per lead, share of visitors who leave contact details, rankings for key queries. Install analytics from day one, otherwise you will never know whether the site pays for itself.
Do not pick the cheapest option blindly, but a high price is not proof of quality either. Look for transparency, a real portfolio and willingness to be accountable for results.
Where to start
Prepare a short brief: what your business does, who your customer is, what action a visitor should take, which sites you like and which integrations you need. Even one page of this cuts down on clarifying questions and makes the estimate more accurate.
If you want to know which format fits your business, the markdev team can review your task, suggest a structure and say honestly where you can save without hurting results. Send us a request and we will go through the project together.
FAQ
Why do website quotes differ so much between studios?
The scope, team level, technology and guarantees differ. Some include analytics, content and support; others sell only design and layout.
Can I know the exact cost of a website in advance?
An exact figure is possible once the site type, page count, integrations and languages are defined. A rough estimate usually follows a short brief.
Is a website builder cheaper than a CMS build?
A builder is often faster and cheaper at the start, but limits flexibility and integrations. A CMS or custom build costs more yet suits growth better.
Do I keep paying after the site launches?
At minimum you renew the domain and hosting. Agree on support, updates and further development with the contractor beforehand and put it in the contract.
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