Start with a goal and numbers, not with design
Ask yourself what the site has to do. Take requests for a service, sell products with online payment, show a catalogue to wholesale buyers, or simply prove that your company exists and can be trusted. The answer shapes the structure, the features and the budget.
Agree up front how you will measure results: number of enquiries, cost per enquiry, share of visitors who reach the form, search positions for the queries that matter. Without these, every discussion turns into whether people like the look of it, and you cannot tell whether the site pays for itself.
Which type of site fits your business
A landing page is one page for one offer. It works well for testing demand and for Instagram or Google ads. A company site has several sections: services, about, past work, contacts. It makes sense when customers compare suppliers and double-check them. An online shop adds a catalogue, cart, delivery and payment. A catalogue without checkout suits businesses where the sale is closed by a manager or in Telegram.
If you are unsure, start compact and expand based on data. A full shop is often too much at the beginning, especially if your products already sell on Uzum or OLX and the site only needs to act as a storefront and a trust signal.
The stages, from brief to launch
The usual path looks like this. Skipping a stage normally costs more than doing it.
- Brief and goals: niche, audience, the main action a visitor should take.
- Structure and prototype: a map of pages and blocks before any visual design.
- Copy and materials: service descriptions, photos, terms, reviews. This is what clients most often delay.
- Design and front-end build, adapted for phones.
- Connecting forms, Telegram or CRM notifications, online payment.
- Testing, launch and analytics setup.
What to account for in Uzbekistan
Most visitors will arrive on a phone, often over a mobile connection that is not always stable. Heavy images and animations cost you enquiries in those conditions. Test the site on an ordinary smartphone, not only on the designer’s monitor.
Think about languages. Russian and Uzbek versions widen your audience, especially outside Tashkent, but the translation should be done by someone who feels the language, not by a machine translator. Customers are used to chatting in Telegram and Instagram, so a messenger button and social links belong to the sales funnel rather than decoration. If you sell online, decide early whether to connect Click or Payme, and for services make booking or the request form obvious.
Register the domain, hosting and access in your own or your company’s name, not the contractor’s. Otherwise, changing developers later can leave you dependent on someone else’s settings.
What drives the price and how to pick a developer
The cost depends on the number of pages and unique layouts, how original the design is, how complex the features are (user account, integrations, payments), the volume of copy and photos, the number of languages, and whether you need support after launch. An honest contractor names a figure only after clarifying the task, not from a single sentence like “we need a website”.
In Tashkent you will find freelancers, small studios and full-service agencies. The difference is not only the price. Find out who is responsible for results after handover, whether there are real examples of work, whether the contract is clear, and whether you receive every access. And ask how they will report: with numbers or with impressions.
Analytics and SEO from day one
Set up counters and goals before launch: form submissions, taps on the phone number, clicks to Telegram, payments. Without them you will not know which channel brings enquiries and which one only eats the budget.
Basic SEO is laid down at the structure stage: a separate page for each service, clear headings, fast loading, tidy page addresses. Fixing these after launch is more expensive than doing them right the first time.
Common mistakes and where to go next
Most problems repeat from project to project: starting with design before defining the goal, leaving copy and photos until the last day, launching without analytics, registering the domain under the contractor’s name, treating the site as a one-off job, and turning on ads before checking the site on a phone. All of them can be prevented in advance.
If you want to understand what kind of site your business actually needs, the markdev team does turnkey website development in Uzbekistan, from structure and design to analytics and launch. Describe your task and we can discuss the scope and the order of work with no obligation.
FAQ
Where should I start if I want to build a website from scratch?
With the goal: decide what action a visitor should take and how you will measure it. Then prepare descriptions of your services or products, photos and contacts, and only after that choose the site type and the contractor.
Is a landing page or a multi-page site better for a start?
If you have one offer and need to test demand quickly, a landing page is enough. If you offer several services and customers compare companies, a multi-page site works better. You can start small and expand later.
Do I need an Uzbek version of the website?
Usually yes, especially if you serve the regions or a broad audience. What matters is a good translation and equally convenient contact options in both languages.
What should the client prepare before work begins?
A description of the business and offer, prices or terms, photos, a logo, reviews, contacts and examples of sites you like. The more complete the materials, the faster and more accurate the development.
Let’s look at your task for free
Leave your contact — in a 15-minute call we’ll show where leads get lost and what to fix first.