Why a website when customers already use Instagram and Telegram
Plenty of Uzbek businesses sell through Instagram and Telegram channels for years, and it works. But social platforms have limits: algorithms change your reach, a catalogue gets buried in the feed, and customer history stays in individual managers' chats. A website is the one asset you own: an address people find through search, a page your ads can send traffic to, and a single place for prices, terms and contacts.
Trust is the second reason. Before a large purchase such as renovation, equipment or training, people often look the company up. If all they find is a social profile, some will go to a competitor with a proper site.
Which type of website fits your goal
Before you talk to developers, decide what the site has to do. That determines the type of project and the amount of work.
- Landing page: one page built around a single offer and a Meta Ads or Google Ads campaign.
- Company website: services, about, portfolio and contacts; suits clinics, schools, manufacturers and B2B.
- Online store: catalogue, cart, payment through Click or Payme, stock tracking.
- Catalogue without online payment: for businesses that confirm orders by phone or in Telegram.
- Site with a customer account or calculator: when you need custom logic.
What drives the cost of a website
Price depends on scope and complexity, not on the page count alone. If a developer quotes a figure without asking a single question about your goals, treat that as a warning sign. A quote usually covers these parts:
- structure and prototype: what goes where and how a visitor reaches the enquiry form;
- design: custom or template-based, plus mobile adaptation;
- development: a site builder, a CMS or custom logic;
- integrations: Click, Payme, Telegram notifications, a CRM, stock management;
- copy and photos: who prepares them and whether a shoot is needed;
- languages: Uzbek, Russian and English versions multiply the content;
- domain, hosting and support after launch.
How the development process should look
A sound process has clear stages: brief and goals, structure, design, layout and coding, content, testing, launch. At each stage you approve something, rather than receiving a finished product at the very end.
Check the technical basics separately: fast loading on mobile internet (which can be unstable outside the capital), correct display on phones, sensible page titles and URLs for search, and Google Analytics and the Meta pixel connected. Without them the site is hard to promote and impossible to evaluate.
How to choose a developer in Tashkent
The market includes freelancers, small studios and full-service agencies. The difference is not always price; what matters more is who is responsible for results after handover.
A promise of first place on Google within a week, or a guarantee of sales, is a sign the conversation is not about real work.
- Ask for examples and what problem each site was built to solve.
- Clarify who owns the domain, hosting and source code.
- Find out what support includes and who fixes errors after launch.
- Agree the revision process and deadlines in writing.
- Ask how results will be measured: enquiries, calls, sales.
What to do after launch
Launch is the beginning. A site needs traffic: Meta Ads and Google Ads, SEO, links from Instagram and Telegram. Watch where visitors come from, where they drop off and what a single enquiry costs. Adjust copy, buttons and forms based on real data, not taste.
The markdev team builds websites end to end, from structure to analytics setup, and can connect them with advertising and end-to-end reporting. If you want to discuss your project, send us a request and we will work out which kind of website your business actually needs.
FAQ
Why is a website better than an Instagram page alone?
You own it, search engines can find it, it receives ad traffic and does not depend on a social network's algorithm. In practice, Instagram and a website work best together.
Should I choose a landing page or a multi-page site?
If you sell one product or service and run ads, a landing page is enough. If you offer many services and want to be found through search, a company site or catalogue fits better.
Can Click and Payme be connected?
Yes, for online stores and paid services these payment systems are connected during development. Terms depend on the payment provider and your contract with it.
Who owns the website after handover?
It must be written into the contract. Make sure the domain and hosting are registered to you and that you receive all access credentials and the source code.
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