What website development services include
Most owners picture design and layout when they order a website. That is only one link in the chain. A good developer starts with questions rather than a mockup: who will visit the site, what action you expect from them, and where the traffic will come from, whether Instagram, Google search, Meta ads or a Telegram channel.
Those answers shape the page structure, the copy and the technical setup. A complete service usually covers these stages:
If a proposal skips half of these items, ask who will handle them instead. More often than not the work lands on the client and only surfaces after the project has started.
- goal analysis: what the site must do for the business
- structure and prototype: which pages are needed and how a visitor reaches the enquiry
- design built for mobile screens, where many visitors arrive first
- development and a content management system so you can edit the site yourself
- copy and language versions in Russian and Uzbek
- integrations: forms, Telegram, CRM, payment services, analytics
- testing, launch and support after release
Landing page, company site or online store
A landing page is a single page built around one offer. It suits advertising: you can test demand quickly and collect the first enquiries for something like renovation, courses or delivery.
A company website has several sections: about, services, prices, past work, contacts. It fits businesses where customers compare options and check credibility before buying, such as clinics, construction firms and B2B suppliers.
An online store is the most complex format: catalogue, cart, payment, delivery and stock. With a small range, a catalogue that takes orders through a Telegram bot is sometimes enough. A big site built just to look solid is either wasted budget or lost leads, because visitors struggle to find what they came for.
What shapes the cost
The price depends less on the number of pages and more on the amount of work and responsibility involved. The main factors:
Two quotes with different totals often describe different work. Ask for an estimate broken down by stage. You will see what you are paying for, and some features can be dropped or moved to a second phase. An honest figure is only possible after a brief, so be cautious of a fixed price list offered to everyone.
- custom design versus an adapted ready-made template
- number and type of pages: catalogue, product card, blog
- functionality: customer account, filters, calculators, online payment
- number of language versions
- integrations with CRM, 1C, warehouse and delivery services
- content: copywriting, photography, translation
- domain, hosting and support after launch
What matters in the Uzbek market
Your audience is bilingual. Some people search in Russian, others in Uzbek, and a site in only one language loses part of the market. Machine translation is easy to spot and weakens trust, so both versions are better written separately than translated word for word.
Buyer habits are local too. People are used to paying with Click, Payme or Uzum and messaging in Telegram. A “write in Telegram” button often beats a long form, and enquiries should reach your messenger instantly, otherwise the customer goes to whoever answered first.
Loading speed matters, especially outside Tashkent where mobile internet can be unstable. Heavy animations and oversized images drive visitors away. Finally, the site should connect to your other channels. Without analytics goals and ad pixels you will not know which campaign brings customers and which one only burns budget.
How to choose a developer
A freelancer, a small studio and an agency differ not only in price but in who answers for the result after launch. Before signing, ask:
Be wary of promises of first place in search results or a guaranteed flow of customers. A website is a tool. The volume of enquiries also depends on advertising, SEO, your price, your product and how your sales team handles leads.
- show work in my industry and explain what problem each site solved
- who writes the copy and sets up analytics
- who owns the domain, hosting and source code
- how many rounds of revisions are included
- what happens after launch: support, updates, bug fixes
- how will results be measured: enquiries, calls, Telegram messages
Where to start
Prepare a short brief: what you do, who you sell to, what action a visitor should take, which sites you like and what you already have, such as a logo, photos or a domain. Decide in advance what counts as a result, whether an enquiry, a call or a paid order, and connect analytics from day one.
markdev builds websites on a turnkey basis in Uzbekistan, from structure and design to launch and analytics setup. If you want to talk through your task and work out which type of site fits your business, leave a request and we will go through it together.
FAQ
What is the difference between a landing page and a company website?
A landing page is one page built around a single offer, quick to launch and convenient for ads. A company website has several sections covering the business, services and past work, and suits cases where customers take time to choose and check credibility.
Do I need a website if my business already has Instagram and Telegram?
Social networks are a communication channel, while a website is a platform you own. It helps in Google search, builds trust, accepts payments and gives accurate analytics. The best results come when both work together.
Why do quotes from different developers vary so much?
The scope of work, design level, functionality, integrations and support all differ. Compare the work breakdown by stage rather than the final total.
Who owns the website after launch?
This should be written into the contract. Make sure the domain and hosting are registered in your name and that you receive all access credentials and rights to the site materials.
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