Do you need a website if you have Instagram and Telegram
Many business owners in Tashkent and the regions start with an Instagram page and a Telegram channel, and that is a sensible start. But you do not own those channels. Algorithms change, accounts can be restricted, and search inside a social network handles intent like "order" or "buy" poorly.
A website is where people compare options and decide. It puts prices, terms, reviews and an enquiry form in one place, and it can bring in Google and Yandex traffic that does not depend on a fresh ad budget every month. Social media earns attention; the site turns it into an enquiry.
Choosing the right type of site
The format should follow the goal. Companies often commission a large multi-page project when one strong page would do, or try to sell a full catalogue through a landing page.
- Landing page: one offer, one audience, quick to launch for paid campaigns.
- Company website: services, about, portfolio, contacts; suits B2B and service businesses.
- Online store: catalogue, cart, online payment, stock tracking.
- Catalogue or marketplace: many listings, filters and search; needs careful structure.
- Site with accounts or booking: for clinics, schools and salons where schedules and repeat visits matter.
What drives the cost of a website
There is no universal price, and it is a warning sign when a developer quotes one without asking a single question. The final figure depends on several factors worth discussing before you sign anything.
- Scope: number of pages and unique templates.
- Design: a ready-made template or a custom design from scratch.
- Functionality: cart, user accounts, CRM, 1C or warehouse integration.
- Languages: Russian, Uzbek and English versions each need their own content and their own SEO work.
- Copy and photos: who writes and shoots them.
- Support after launch: hosting, updates, fixes.
What matters in the Uzbek market
Most visitors arrive on a phone, so the site should be designed for a mobile screen first. Connections in the regions can be unstable, and heavy animation or oversized images cost you enquiries directly.
Language is not a formality either. Some people search in Russian and others in Uzbek, and their queries differ rather than simply being translated. For shops and services, familiar payment methods such as Click and Payme matter, as does a quick way to message you on Telegram. If a customer finds you through OLX or Uzum, your site should confirm that you are a real company, with an address, contacts and genuine photos.
How the process should look
A sound process is predictable, and every stage ends with something you can check.
- Brief and goals: what counts as success — enquiries, sales, calls.
- Structure and prototype: how a visitor moves toward the target action.
- Design and copy: built for your audience, not for the designer's taste.
- Development and integrations: forms, payments, CRM, messengers.
- Testing on different devices and checking load speed.
- Launch, analytics setup and basic SEO.
How to vet a developer
The market includes freelancers, small studios and full-service agencies. The real difference is rarely price. It is accountability: who stays with you after launch, and whether they will report results in numbers rather than impressions.
Ask to see live websites, not just design mockups, and find out who will actually build your project. Ask how analytics will be set up and what you receive at handover: the domain, hosting and source files should belong to you. If questions about goals and metrics get vague answers, treat that as a red flag.
What to do after launch
Launch is the start of the work, not the end. Without basic analytics you cannot tell whether the site pays off. You need to see where people come from, how many leave an enquiry and at which step they drop off. Only then can decisions about edits and advertising rest on data.
If you would like to talk through what kind of site your business needs, the markdev team can look at the task with you: goals, format, languages, payments and later promotion. Get in touch and we will suggest a clear plan without unnecessary features.
FAQ
How much does website development cost in Uzbekistan?
It depends on the site type, scope, design, integrations and number of languages. An exact figure is given after a brief; a landing page and an online store are priced very differently.
Is a site builder or a custom build better?
A builder works for quickly testing an idea. If you need custom logic, integrations, multilingual SEO and room to grow, a custom build is usually the more practical choice.
Do I need an Uzbek-language version?
In most cases, yes. Part of your audience searches and buys in Uzbek, and a dedicated version helps you reach them in search and builds trust.
Can I accept payments through Click and Payme?
Yes, they can be connected to an online store or an order form. Terms depend on the provider you choose and your legal entity.
What if I have a website but no enquiries?
Set up analytics first and see where visitors drop off: traffic source, speed, offer or form. Only then decide what to rebuild.
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