Start with the goal, not the design
Before anyone shows you mockups, answer one question: what is this site supposed to do? Collect enquiries for a service, sell products with online payment, gather phone numbers for your sales team, or simply prove that your company exists. Structure, features, budget and the way you promote the site all follow from that answer.
Agree in advance on how you will know it works. It might be the number of enquiries, the cost of each one, the share of visitors who reach the contact form, or rankings for a handful of important searches. Without that, any disagreement with your developer turns into an argument about taste.
What to prepare before development begins
A good website is built from good material, and the sooner it is ready, the fewer pauses the project has. A developer cannot invent what makes you better than your competitors; you have to define that together.
- Your offer: who you sell to, what you sell, what sets you apart and on what terms.
- Descriptions and photos of products or services, plus clear delivery or visit conditions.
- Genuine reviews, examples of past work and certificates if you have them.
- Contact details, addresses, working hours, links to Instagram and your Telegram channel.
- A few sites you like, and a note on what exactly appeals to you.
The stages of a typical project
A sensible project moves through clear steps, and at each one you review something and approve it.
First comes the structure and a prototype of the pages: which sections you need and where every button leads. Then design, followed by front-end and back-end development, forms, payment and analytics. After that the site is tested on different phones, filled with copy and launched. Launch is not the finish line. In the first weeks, watch where visitors drop off and keep improving the pages.
What is specific to Uzbekistan
Most visitors arrive on a phone, often on a mobile connection of uneven quality. Heavy pages with oversized images lose people before they even load, so speed is a sales issue, not a technical footnote.
Think about languages too. Some customers prefer Uzbek, others Russian, and a bilingual site often pays for itself. For online payments, buyers are used to Click and Payme, and for contact they are used to Telegram, so a quick-message button can outperform a traditional form. The site should also work with your other channels: accept visitors from Instagram, handle ad traffic and stay consistent with your listings on OLX or Uzum if you sell there.
What drives the cost
Price is set by the amount of work, not the number of pages. It depends on the type of site (landing page, company site, online shop), how many unique templates are needed, how complex the payment and CRM integrations are, whether there are two languages, who writes the copy and shoots the photos, and what support you need after launch.
A cheap quote without a breakdown usually means a stock template and no analytics. Ask for an itemised estimate and clarify what is included and what is billed separately: hosting, domain, revisions, promotion.
Common mistakes and how to choose a developer
The most common mistake is launching without analytics. Then you cannot tell whether the site pays back or the budget has simply disappeared. The second is having no project owner on your side: materials never arrive and the work drags on. The third is forgetting that a site needs traffic; on its own it rarely attracts anyone.
The Tashkent market offers freelancers, small studios and full-cycle agencies. Compare more than price. Look at whether they show numbers, explain their decisions and take responsibility for results after launch.
How we approach it
At markdev we build websites end to end, with analytics and advertising connected, so after launch you can see where enquiries come from. If you have an idea but are unsure where to begin, tell us about your business and your goal, and we will talk through the format, the stages and a sensible budget without inflated promises.
FAQ
What do I need to start building a website from scratch?
A clear goal, a description of your offer, materials about your products or services, and contact details. The developer helps shape the structure, design and technical side along the way.
Is Instagram or Telegram enough instead of a website?
It can be enough at the start, but a site gives you what social networks do not: Google search visibility, your own platform, payments, analytics and trust from people who check a company before buying. The channels work best together.
Do I need a site in two languages?
If your audience speaks both Uzbek and Russian, a bilingual site reduces lost customers. For a narrow audience you can begin with one language and add the second later.
How do I know the website is paying off?
Connect analytics before launch and define the key action in advance: an enquiry, a call, an order. Compare how many of those actions you get, and what they cost, with the revenue they bring.
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