Start with the goal, then pick the team
A shop in Tashkent, a clinic in Samarkand and a wholesale warehouse in Andijan need very different websites. One wants leads coming from Instagram and Telegram, another needs online booking, a third needs a catalogue for repeat buyers. If you open the conversation with «we need a nice site», you will get a nice site rather than a sales tool.
Define one or two measurable goals: enquiries per month, cost per lead, share of orders placed through the site, rankings for the queries that matter. Page structure, features and later measurement all follow from that.
What a good brief includes
A brief does not have to be a thick document. It only has to make sure both sides picture the same result. The clearer the description, the fewer arguments about «extra work» at the finish line.
- Site type: landing page, company website, online store or a service with user accounts.
- Languages: Uzbek, Russian and possibly English, plus who prepares the copy for each.
- Payments and orders: Click, Payme, cash on delivery, CRM or inventory integration.
- Contact channels: a form, a phone call, a Telegram bot, a messenger button.
- Speed and usability on a phone, since most visitors arrive from one.
- Who supplies content, photos and logo, and by what date.
What drives the price
Cost is set by the amount of work, not by the number of pages. The main factors are custom design versus a ready template, the number of language versions, catalogue complexity, integrations with payment systems and a CRM, copywriting, analytics setup and SEO basics. Domain, hosting and post-launch support are usually priced separately.
This is why two quotes with different totals may describe different products. Ask the studio to break the scope down line by line. You will see what you are paying for and what can be simplified in a first phase without weakening the foundation.
How to tell a strong contractor from a weak one
The Tashkent market includes freelancers, small studios and full-cycle agencies. The format itself does not guarantee quality; what matters is how the person or team handles the conversation.
Ask a few direct questions and judge the answers.
- Who exactly will build the project, and who is your contact if that person is unavailable?
- Which finished projects can you open and click through, not just view as images?
- What is included at handover: source files, access credentials, and are the domain and hosting registered to you?
- How is analytics configured, and what will you see in reports after launch?
- What happens after delivery: warranty fixes, paid support, updates?
Analytics from day one
A common mistake is launching without counters or goals. Two months later no one can say where customers come from or whether the site paid off. Ask your contractor to connect Google Analytics and Yandex Metrica, track form submissions, calls and messenger clicks, and, if you run ads, install the Meta pixel and Google Ads tags.
That turns the site into part of a system. You can follow the path from an ad or Instagram post to a lead and decide where the next part of the budget should go.
Running the project and accepting the result
Split the work into stages: structure and prototype, design, layout and development, content, testing. Agree each stage before the next begins instead of waiting for one big reveal at the end. It lowers the risk of ending up with something far from what you expected.
Before sign-off, check the site on phone and desktop, test forms and payments, measure speed, review the Uzbek and Russian versions, and see how the link looks in search and when shared in Telegram. For a larger project, start with a first stage and fix the reporting routine before committing to a long contract.
If you want to talk through a website for your own business, the markdev team can help define goals, scope and a sensible first phase. Describe the task and we will go through it together.
FAQ
Where should I start when ordering a website?
With your goal and a short description of the business: what you sell, to whom, and how customers reach you today. Then collect sites you like, a list of required features and your materials, such as logo, photos and copy.
How is a turnkey website different from a template site?
With turnkey development the contractor handles the full cycle: structure, design, programming, content, analytics and launch. A template is cheaper and faster but limits logic and appearance. For a simple business it is often a fine starting point.
Who should own the domain and hosting?
You should. Register them in the name of your company or owner and receive every access credential at handover. That way you can change contractors without losing the site.
Do I need a website if I already have Instagram and Telegram?
Social networks bring an audience quickly, but a website gives you your own ground: Google search, a catalogue, payments, statistics and credibility with people who check a company before buying. They work best together.
Let’s look at your task for free
Leave your contact — in a 15-minute call we’ll show where leads get lost and what to fix first.