What a DIY audit gives you, and what it does not
You will not get a deep technical review, but you will spot the obvious problems: key pages missing from search, a site that is awkward on a phone, no dedicated page for a service, competitors explaining the same thing in more detail.
The real output is a list of issues in your own words. With it, a conversation with a developer or an SEO contractor becomes specific, because you know what to check and what you are paying for.
Step 1. Connect Search Console and Webmaster
Without these two free accounts, an audit turns into guesswork. Google Search Console and Yandex Webmaster show which pages the search engine knows, which queries you appear for, and which errors it found.
If your site is not connected yet, do it first. Data only starts to build up after ownership is verified, usually through a meta tag or a DNS record, which any developer can add.
Step 2. Indexing: how many pages search can see
Compare two numbers: how many pages are in the index and how many important pages you actually have. A site:yourdomain.uz search in Google gives a rough picture, while the pages report in Search Console shows exactly what was left out and why.
A gap in either direction is a signal. Far fewer pages than expected may mean service pages are blocked or not linked from the rest of the site. Far more usually points to duplicates: filter pages in an online store, URL parameters, leftover test sections.
Step 3. Queries: how people actually find you
In the performance report, look at which queries already bring impressions and clicks. If the list is only your company name, search works as a business card: people who know you find you, new customers do not.
Pay attention to queries with many impressions and few clicks, which often means weak page titles and descriptions. Check language too. A site written only in Russian can lose people who search in Uzbek, and the other way round.
Step 4. Technical health and page quality
Open your main pages on a phone, the way a customer in Tashkent or any other region would, and go through this checklist:
- errors in Search Console and Webmaster reports;
- speed of key pages in PageSpeed Insights;
- mobile usability: is the text readable, do buttons work;
- HTTPS with no browser warnings;
- a separate page for each service or category;
- a clear title and text, so it is obvious what the page is about;
- a way to get in touch on every page: call, Telegram, form.
Step 5. Competitors and map listings
Search your main queries and see who ranks at the top. Compare their sites with yours: how many pages cover each service, whether they show examples of work, reviews, and clear terms including payment options like Click or Payme. The question is not who looks nicer, but what they have that you lack.
Check your map profiles separately. Your company listing on Google and Yandex Maps should be filled in: address, opening hours, phone, photos, services. For a local business this is often the first thing a person sees when searching for something nearby, and reviews can influence the decision as much as the site itself.
Turning findings into a plan, and when to hire an expert
Sort your findings into three groups: what is missing entirely, what works badly, and what looks weaker than competitors. Then set priorities. Fixing titles and completing map profiles is usually easier than reworking site structure.
A professional audit makes sense when the site is large, runs on a complex platform, traffic has dropped sharply, or you are about to invest seriously in promotion. If you want to go through your results or need SEO optimisation in Uzbekistan, the markdev team can help you decide what to fix first.
FAQ
How much does a website SEO audit cost?
A basic self-check is free: Search Console, Webmaster and PageSpeed Insights are enough. The price of a professional audit depends on site size, platform and depth of analysis, so it is quoted after looking at the project.
How often should I audit my site?
Run a basic check after major changes such as a redesign or a domain move, and periodically otherwise, so that errors and drops in queries are caught early.
Can I do it without technical knowledge?
Yes, the first steps are open to any business owner: indexing, queries, mobile version, service pages, competitors. Complex technical issues are better left to a specialist.
What should I do if traffic suddenly drops?
Start with Search Console and Webmaster reports to look for errors and pages that fell out of the index. If the cause is not obvious, order a professional audit.
Let’s look at your task for free
Leave your contact — in a 15-minute call we’ll show where leads get lost and what to fix first.