What “from scratch” really means
Usually it means one of two things: the company has no website at all, or the old one is cheaper to replace than to repair. Many businesses in Tashkent and the regions run for years on Instagram and Telegram, then discover that corporate clients ask for a website link and Google doesn't show them anywhere.
A website is not a nice picture in a browser. It is a chain of decisions: goals, structure, copy, design, code, hosting, lead and payment handling, analytics. If one link is missing, results suffer even when the site looks fine.
Start with goals and audience, then design
Before looking at any mockups, answer three questions. Who is your customer, and what device will they use? What action do you want: a call, a Telegram message, an order, a booking? How will you know the site is working?
The last one matters most. Agree on metrics up front: number of enquiries, cost per enquiry, share of visitors who reach the form. Without them, every conversation with a contractor becomes an argument about taste.
Structure and content
A good site is built from pages, and each page answers a specific buyer question. For most small and mid-sized businesses the set below is enough to launch with.
- Home page: what you do, for whom, and what to do next
- Service pages or a catalogue with clear terms
- Prices, or an honest explanation of what drives them
- Reviews, work samples, real photos of the team and premises
- Contacts with a map, phone and links to Telegram and Instagram
- A request form that doesn't demand ten fields
Technical choices for the local market
Most visitors in Uzbekistan arrive on a phone, sometimes over an unstable mobile connection. A heavy banner or video on the first screen means people close the tab before it loads. Test speed on a smartphone, not on an office computer.
Language is the second point. If your audience reads both Uzbek and Russian, plan both versions from day one; adding them later is usually costlier and messier for search. Copy should be written by a native speaker, not pushed through machine translation.
The third is familiar channels. For a shop or a booking service, Click and Payme are now an expectation. Sending requests to a team Telegram chat, not just to email, lets a manager react at once. Don't forget the domain, an SSL certificate and backups: dull topics, but they are what saves you on the day something breaks.
What shapes the price
Price depends less on the word “website” and more on scope and complexity. The drivers are the number of pages and templates, custom design versus a ready-made solution, integrations with payments, CRM and stock, multiple languages, copywriting and photography, and support after launch.
Compare offers by what is included, not by the total alone. Ask who writes the copy, who sets up analytics, what the warranty covers, and who owns the access and source code. A freelancer, a small studio and a full-cycle agency can all deliver, but they carry responsibility differently.
Launch, analytics and what comes next
Launch is not the finish line; it is where measuring begins. Before going live, set up counters and goals: form submissions, taps on the phone number, clicks to Telegram. Without basic analytics you cannot tell whether the site pays back or the budget is simply spent.
In the first weeks, watch where people come from, which pages they leave on, and what questions they ask your managers. Fixes based on that data beat redesigns based on gut feeling. If you plan Google or Meta ads, the site must be ready to receive that traffic.
The markdev team builds websites end to end, from goals and structure to launch, payment setup and reporting in numbers. If you would like to discuss a project for your business in Tashkent or elsewhere in Uzbekistan, send us a request and we will tell you plainly what kind of site you actually need.
FAQ
What does building a website from scratch include?
Defining goals and metrics, structure and copy, design, layout and development, hosting and domain, forms, payments and analytics, mobile testing and launch. Confirm the exact scope in the contract.
Do I need a website if I already have Instagram and Telegram?
Often yes. A site gives you search visibility, trust with corporate clients, and a place where you control content and data. Social networks remain channels for conversation and acquisition.
What determines the cost of a website?
Page count, design level, integrations with Click, Payme or a CRM, number of languages, copywriting and post-launch support. Compare offers by scope of work, not only by the total.
How do I know the website is paying off?
By metrics chosen in advance: number and cost of enquiries, share of visitors who reach the form, traffic sources. Analytics must be set up before launch, not after.
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