How a corporate site differs from a landing page or a store
A corporate website presents the whole company. A business-card site describes one service and lists contacts; an online store sells through a cart and takes payment by Click or Payme. A corporate site has another job: to convince visitors that your company is a reliable partner and to lead them to a call, an enquiry or a request for a commercial offer.
It is also a reference point. Your site gets linked in presentations, proposals and tender documents, and partners or banks open it before a meeting. That raises the bar for copy, design and the accuracy of every section.
Corporate website development: the stages
Starting with a design mockup is a common mistake. First you need to understand the company: how many business lines it has, who the audience of each one is (a wholesale partner, an end customer, a job candidate) and what each of them needs to see in the first seconds.
From that, a sitemap is drawn: required sections, sections for later, and how they connect through the menu and internal links. The structure is agreed before design, because fixing a diagram costs less than reworking finished layouts and code.
- Audit of business lines and audiences
- Sitemap and structure approval
- Design of key pages and templates
- Front-end and back-end development
- Integrations and analytics
- Testing on phones and desktops
- Launch and follow-up fixes
Content is what usually delays a launch
In parallel, you establish what materials already exist: texts, photos, documents, a portfolio. Preparing content from scratch often takes longer than the build itself, and it is the most common reason a project slips.
An “About us” page without specifics does not work. Real photos of your team and sites, a list of clients and partners, certificates and a description of how you operate persuade better than generic words about reliability and quality.
Design and brand identity
The site is the main online showcase of your brand, so it should look like a continuation of your signage, catalogues, presentations and Instagram account rather than a separate project. If you have a brand identity, it gets built into the site structure. If you do not, it is more sensible to create a logo and usage rules first and design the site on top of them.
Agree in advance that you will receive the source files for the design and logo together with the finished site.
Languages, request forms and integrations
Uzbekistan is a bilingual market. A Russian-only site loses visitors who search in Uzbek, and companies with foreign partners will want an English version. Build the structure for several languages from day one, even if you launch with one.
Everything else can be connected as needed, and some features can follow the first release. Analytics should be in place from the first day, otherwise you will not know later which sections people actually read.
- Request forms routed to the right department
- CRM integration so enquiries are not lost
- A vacancies section that accepts applications
- Telegram notifications for managers
- Goals and events in analytics
- Quick contact: phone, Telegram, WhatsApp
What the price depends on
The price depends on the number of sections and templates, the complexity of the structure, the number of languages, the set of integrations and the volume of content, including whether you need copywriting and photography. Design from scratch costs more than adapting an existing brand identity.
If your structure includes several legal entities or brands, the brief decides whether you need one site with sections or several sites with shared navigation. An honest estimate is only possible after that conversation; anything earlier is a rough guide.
Common mistakes and what comes after launch
A website is not a one-off purchase: news, vacancies and case studies need regular updates. To be found for industry queries you add SEO, while Google Ads and Meta Ads bring enquiries faster.
At markdev we run these projects in stages (structure, design, development, integrations, testing), with sign-off after each one. If you want to discuss your company’s website, send us a request and we will go through your business lines and audiences and suggest a realistic scope.
- Every business line crammed onto the home page with no navigation
- A site in one language only
- Enquiries going to a shared inbox instead of the right people
- Launching without analytics
- Checking the mobile version last
FAQ
What is the difference between a corporate site and a business-card site?
A business-card site usually covers one service and contacts. A corporate site presents the whole company: several business lines, structure, news, vacancies and sections for different audiences.
What determines the cost of a corporate website?
The number of sections, structural complexity, languages, integrations, content volume and whether the design is made from scratch. A precise estimate follows the brief.
Do I need a brand identity before development starts?
Not necessarily. If you do not have one, it can be developed as a separate stage and the site design built on top of it.
Should the site be in both Uzbek and Russian?
Yes, if your customers and partners use both. A bilingual site reaches more people, and it is easier to plan the language structure from the start.
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