Why you still need a website when you have Instagram and Telegram
An Instagram page and a Telegram channel are good for reach and conversation, but they answer serious questions poorly: what the company actually does, who it has worked with, whom to contact about procurement and whom about partnerships. In B2B, a director or purchasing manager checks the company before meeting, and the website is the one place where everything is collected and does not sink in a feed.
So a company website is not a shop window for instant sales. It is a trust tool. It should give enough information for a person to choose you over a competitor without having to ask basic questions in private messages.
That is also how it differs from a landing page or a one-page business card site. A landing page sells one offer and lives with an ad campaign. A corporate site presents the whole business: service lines, team, work examples, company details. Its sections stay online for years and need updating, so decide in advance who will maintain them.
How to structure a corporate website
There is no universal template, but the working skeleton is similar for most companies:
- Home page: explains in a few seconds what you do and for whom, without phrases that would fit any firm.
- Services or business lines: a separate page for each, with the process, examples and answers to common questions.
- Case studies or portfolio: real work, not just a list of service names.
- About: founders and team, office address, licences and certificates.
- Contacts: address with a map, phone, Telegram, Instagram, a request form, and separate contacts for departments if needed.
- Do not overload the home page: its job is to introduce the company briefly and send people deeper, not to say everything on one screen.
Design and content: trust matters more than effects
For a company that sells to serious clients, restrained and consistent design works better than flashy animation. Colours, fonts and tone of voice should match what people see on your Instagram, your signage and your commercial proposals. If you have no brand identity yet, it makes sense to create it together with the site rather than fit one to the other later.
The mobile version is the main version. Check how tables read, how buttons feel under a thumb, and how quickly pages open on ordinary mobile internet outside Tashkent. Prepare the texts before layout starts: a “text coming soon” placeholder on a live site hurts trust more than a missing section.
Lead handling, integrations and analytics
A site that cannot pass enquiries on works at half strength. What to plan for:
- A request form connected to a CRM or a Telegram bot, so each enquiry reaches the right manager at once.
- Telegram and Instagram buttons next to the phone number: many people prefer to message rather than call.
- Links to internal systems, if the site must show current data instead of text edited by hand.
- Analytics: without it you cannot see which pages are read, where visitors leave, or whether the site pays off. Agree on indicators in advance: number and quality of enquiries, conversion of service pages, search positions for key queries.
What the price of a corporate website depends on
The price is driven by the amount of work, not by how pretty the result looks: the number of sections and page types, how much content has to be written and prepared, design complexity, and the number of integrations and language versions. A site in Russian and Uzbek with a service catalogue and a CRM takes more effort than a handful of basic pages.
A fair contractor names a figure after a brief, once the structure is clear. Timing depends on the same structure and on how fast you provide materials: photos, texts, company details, approvals. Delays most often come from the content side, not from development.
Common mistakes when ordering
The slips that usually have to be fixed later:
- Copying a competitor’s structure, so the site never shows how you differ.
- Launching with placeholders and no plan for updates.
- Having no analytics from day one.
- Choosing on price alone without asking who will report on results, and how.
Choosing a contractor and where to start
In Tashkent you can hire freelancers, small teams or full-cycle agencies. The difference is rarely the price. It is whether design and development are handled together, whether the team will support the site after launch, and whether it reports results in numbers.
Start by writing down your business lines, goals and audience. If you would like to discuss a site for your company, the markdev team can build it turnkey: describe the task, and we will suggest a structure and a work plan.
FAQ
How is a corporate website different from a landing page?
A landing page drives one action and is tied to a campaign. A corporate website presents the whole company: services, case studies, team and contacts for different departments.
Can a CRM or a Telegram bot be connected to the site?
Yes. The request form can be linked to a CRM or a Telegram bot so enquiries are not lost and reach the right manager immediately.
Does a corporate website need updates after launch?
Yes. Services, team and contacts change, and new case studies build trust. Without updates a site becomes outdated quickly.
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