Start with the job the site must do
Before opening a builder or messaging a contractor, decide what the site is actually for. A café in Tashkent may need table bookings and delivery orders. A dental clinic in Samarkand needs appointment requests. A wholesaler in Andijan wants price-list enquiries. The goal shapes the structure, the number of pages and the button that sits on the first screen.
Then agree on metrics: number of leads, cost per enquiry, the share of visitors who reach the form, or rankings for a handful of important queries. When the numbers are set in advance, the conversation about the site is about results rather than taste.
Three routes: builder, template CMS, custom build
A website builder suits a simple business card or a quick test of an idea. It is fast and inexpensive, but complex logic, unusual integrations and fine-grained SEO work run into the limits of the platform.
A template on a ready-made CMS sits in the middle. It is more flexible than a builder, but templates carry extra code, and loading speed and originality often suffer.
A custom build makes sense when the site is part of your sales system: a catalogue with filters, customer accounts, online payment, a CRM and ad tracking. It costs more at the start, but you are not boxed in by someone else’s constraints. Choose by the task, not only by price. A cheap site that has to be rebuilt in a year usually ends up costing more.
What to prepare before work begins
The usual cause of delays is not code but materials that arrive piece by piece. The more complete your pack on day one, the faster and more accurate the work.
- The purpose of the site and the one action a visitor should take
- Descriptions of products or services, prices or the logic behind them
- Real photos and video instead of stock images
- Your business name and a free domain, or access details if you already own one
- A logo and brand colours, if you have them
- Two or three competitor sites and examples you like
- Contacts, address, opening hours and links to Instagram and Telegram
What is different about the Uzbek market
Your audience reads both Russian and Uzbek, so plan language versions early. Adding a second language later is usually harder than building it into the structure from the beginning.
Most visitors arrive on a phone, and in the regions the connection is not always fast. Light pages and compressed images matter more than flashy animation: if a site takes more than a few seconds to open, people leave for a competitor.
Customers are used to messaging on Telegram and Instagram and paying through Click or Payme. A “Write on Telegram” button, a quick call option and online payment shorten the path to a purchase. If you already sell on OLX or Uzum, your own site gives you what a marketplace cannot: your own customer base and independence from someone else’s rules.
Analytics: without it a site is a black box
Set up counters and goals before launch: form submissions, phone taps, clicks to Telegram, payments. Without basic analytics you cannot tell whether the site pays for itself or the budget is simply being spent.
This matters even more if you plan to run ads on Meta or Google. The site has to pass conversion data back, otherwise campaigns are tuned blindly and any conclusion about which channel works is a guess.
How to choose a contractor and what the price is made of
The market includes freelancers, small teams and full-service agencies. The difference is rarely just price. It is whether they will answer for results, report in numbers and support the site after launch.
The cost of development is built from several parts, and a good estimate lists each one separately:
- Scope: the number of pages and features
- Design: template-based or fully custom
- Copywriting, photography and translation into a second language
- Integrations: payments, CRM, a Telegram bot
- SEO setup and analytics
- Domain, hosting and security certificate
- Support and changes after launch
Questions to ask before you sign
Ask who the domain and hosting are registered to and whether you will receive access to the code. Find out what support includes, how mobile speed is tested and what reports you will get. The answers show how seriously the contractor takes your outcome.
The markdev team handles website development in Uzbekistan end to end: from structure and design to analytics and the link with advertising. If you would like to talk through your project, leave a request and we will suggest a suitable format without inflated promises.
FAQ
Can I build a website myself?
Yes, for a simple business card or a test of an idea a builder is enough. If you need payments, integrations, several languages and search promotion, it is better to involve specialists.
Builder or custom development: which should I choose?
A builder fits a quick start with modest requirements. Custom development pays off when the site takes part directly in sales and you need flexibility, speed and your own integrations.
Do I need a website if I already have Instagram and Telegram?
Social networks work well for conversation, but the platform controls your account. A website gives you your own ground, search traffic and a solid base for advertising and analytics.
How do I connect Click and Payme payments?
You need an agreement with the payment service and a technical integration on the site. The contractor sets up payment acceptance, and you prepare your company’s legal details in advance.
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