Start with the job the site must do
Before choosing a platform or a design, decide what the website should do for your business. Take bookings, sell products with online payment, show a portfolio, or take pressure off the managers who answer messages in Telegram? Structure, features, budget and timing all follow from that answer.
Tie the goal to a visitor action: leaving a phone number, tapping a Telegram button, placing an order, paying through Click or Payme. Those are the actions you will measure later.
Choose the right type of website
Not every business needs a large portal, and picking the right format often saves a big part of the budget.
- Landing page: one page for one service or offer, useful for testing demand with Instagram or Google ads.
- Business card site: a few pages about the company, services and contacts, suited to clinics, studios and law firms.
- Catalogue: many items without online payment, where customers browse and then contact you.
- Online store: cart, payment, delivery and stock tracking.
- Corporate site: for companies with several divisions, vacancies, documents and news.
What to prepare before development starts
Projects usually slip because the client has not gathered materials, not because of programmers. Prepare these in advance and work moves much faster.
- A domain name that is short, easy to spell and easy to say, ideally in .uz or .com.
- Texts about your services and terms in both Uzbek and Russian.
- Real photos of products, team and premises, since stock images reduce trust.
- A list of questions customers ask most often, which becomes your FAQ block.
- Access to your Instagram, Telegram channel and map listing so they can be linked to the site.
What is different about the Uzbek market
Most visitors open sites on a phone, sometimes on mobile data, so light pages and fast loading matter more than flashy animation. Test your site on an ordinary handset, not just a powerful laptop.
Two languages are not a formality. If part of your audience reads Uzbek and part reads Russian, the language switch should work on every page, and the texts should be written properly rather than pushed through a translator.
Build in the contact habits people already have: a Telegram button, an Instagram link, tap-to-call and a map with your address. For online sales, connect Click, Payme or whichever payment methods your customers actually use. If you also sell on OLX or Uzum, think about how your site complements them: your own website gives you a customer base and a brand, not just a product card.
What the price depends on
No one can quote an honest price without a brief, because the total depends on several things: number of pages and features, custom design versus a ready template, number of languages, integrations with payment systems and a CRM, copywriting, and ongoing costs for domain, hosting and support.
A very cheap offer often means an untouched template and no support. An expensive one does not guarantee results either. Ask for the estimate to be split by stage and check what is included: mobile adaptation, basic SEO setup, training on the admin panel.
Analytics and launch
The most common mistake is launching without tracking. Connect Google Analytics and Meta Pixel and set up goals: form submissions, phone taps, Telegram clicks, payments. Without them you cannot tell which channel brings customers or whether the site has paid for itself.
Launch is not the end. Watch where visitors come from, which pages they leave, and which questions remain unanswered, then improve the site. The first months usually give the most useful hints.
Choosing who builds it
Tashkent has freelancers, small studios and full-cycle agencies. Judge them by finished projects, a clear contract, transparent stages and willingness to report in numbers, not by promises. Ask who supports the site after handover and who owns the domain and access credentials.
If you want to talk through a website for your own task, the markdev team can review your project and suggest a suitable format and work plan. Get in touch and we will work out where to start together.
FAQ
Can I create a website myself with a site builder?
Yes, a builder is fine for a simple business card page or to test an idea. If you need Click and Payme integration, two languages, SEO and custom features, working with a team is usually the better route.
What kind of website does a small business in Tashkent need?
Most often a landing page or a small business card site with a clear offer, contacts, a Telegram button and an enquiry form is enough. Expand it once the first enquiries start coming in.
Do I need a website if I already have Instagram and Telegram?
It is recommended. Social networks belong to the platforms and change their rules, while a website is your own asset: it collects leads, helps you appear in Google and adds credibility.
What should I do after the website launches?
Connect analytics, check forms and payments, track where enquiries come from and keep the content up to date. Add advertising and SEO once the site is already handling enquiries well.
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