Start with the reason, not the design
The most common cause of a disappointing website is the lack of a clear goal. "We just need one" is not a brief. A real brief sounds like this: collect enquiries from customers in Tashkent, sell products across the country, show a portfolio so people can find you through search, or take pressure off managers who answer the same questions in Telegram all day.
Everything else follows from that goal: structure, number of pages, payment method, amount of copy and budget. Write it in one sentence and agree on the measure of success up front, whether that is the number of enquiries, cost per lead, share of orders coming from the site, or search positions.
Which type of website fits your business
Not every business needs a large portal. The right choice depends on what you sell and how a customer makes a decision.
- Landing page: one page for one service or offer, works well alongside paid ads.
- Business or corporate site: several sections such as services, about, contacts and reviews.
- Catalogue: useful when you have many products or services and payment happens after a call or message.
- Online store: cart, checkout, payment and delivery handled on the site.
- Service site with an account area: for bookings, subscriptions and appointments.
What is specific to the Uzbek market
Most visitors will arrive from a phone, often on a mobile connection of average speed. Heavy animations and oversized images usually hurt more than they help, because a page that opens slowly loses the customer before the first screen appears.
Plan for both Russian and Uzbek versions. It is not a formality: part of your audience, especially outside the capital, prefers to read in Uzbek, and people search in each language separately. Next to the enquiry form, add Telegram and call buttons, since many customers would rather send a message than fill in fields.
If you sell online, connect the payment methods people already use, such as Click and Payme, and cash on delivery where it makes sense. Think also about how the site relates to your Instagram page, your Uzum listings and your OLX ads. Marketplaces bring buyers, but your own website gives you a customer base and independence from someone else's rules.
What the price is made of
The price depends not on the word "website" but on the scope of work. It is shaped by the number and complexity of pages, whether a design already exists or must be drawn from scratch, integrations with payment systems and a CRM, multilingual support, copywriting and photo preparation, and later maintenance and promotion.
That is why two quotes for "a website" can differ several times over and still both be honest: one may be a template with your logo, the other a structure built around your audience. Ask for the scope broken down item by item and compare that, not the total.
How to choose a developer
In Tashkent you will find freelancers, small studios and full-service agencies. Each suits a different job: a freelancer for a simple project with a clear brief, an agency when design, development, advertising and analytics need to sit in one place. The difference is usually less about price and more about accountability and transparency.
Before signing, ask a few questions:
- Who owns the site, domain and hosting after handover?
- What do the stages include and how is acceptance handled?
- How will analytics be set up and what will you be able to see yourself?
- Who fixes bugs after launch, and on what terms?
- Are there examples from your niche or a similar one?
Set up analytics before launch
A frequent mistake is to launch the site and remember tracking a month later. By then you have already lost the data that shows where customers come from. Connect Google Analytics and Yandex Metrica, and set goals for form submissions, phone taps and clicks to Telegram. Without them you cannot tell whether the site pays back or the budget is simply being spent.
After launch, a website is a working tool, not a finished product. Watch which pages visitors leave, which searches bring people in, and make changes based on facts rather than impressions.
What to do this week
Write down the goal and the main metric, collect examples of sites you like, prepare a list of services and photos, and decide which languages and payment methods you need. With that in hand, a conversation with any developer becomes specific and the quotes become comparable.
The markdev team builds turnkey websites in Uzbekistan, from structure and design to analytics and advertising. If you need to create a website and would like to talk the task through first, send us a request. We will go over the goal, suggest a suitable format and explain what the work will consist of.
FAQ
Where should I start if I need to create a website?
Start with the goal and the measure of success: what the site should do for the business and how you will know it works. Then decide the type of site, languages and payment methods, and gather your materials, such as services, photos and contact details.
Do I need an Uzbek version of the site?
In most cases, yes. Many customers search and read in Uzbek, especially outside the capital. Two language versions widen your reach and build trust.
Is a website necessary if I already have Instagram and Telegram?
Social networks attract attention, but a website gives you your own platform, search traffic and accurate analytics. They work best together, with Instagram and Telegram sending customers to the site.
How do I compare quotes from different developers?
Ask for a detailed scope: pages, languages, integrations, analytics and support. Compare what is included rather than the total, and confirm who owns the domain and the access credentials.
Let’s look at your task for free
Leave your contact — in a 15-minute call we’ll show where leads get lost and what to fix first.