Get your business status and bank account in order
A marketplace sells on behalf of registered businesses, so you need a legally formed business before you start. Check the seller portal for the business forms currently accepted, because requirements change. If you have been selling informally through Instagram or Telegram, this is the moment to formalize.
Talk to your accountant early. You need to know how marketplace revenue is recorded, which tax regime fits you and what reports to expect. You will also need a business bank account, since payouts for sold goods go there.
What to check before you sell on Uzum Market
Open the app as a customer and study your category for an hour or two. This costs nothing and tells you more than guesses. Look at how many similar products exist, which listings have many reviews, what the price range looks like and what buyers complain about. Complaints about sizing, weak packaging or missing details are openings you can use.
Then pick only a few products to start, based on four tests:
- there is visible demand for similar items
- you can keep stock available consistently
- profit remains after every cost
- you hold the documents your category requires
Work out the unit economics honestly
The most common beginner mistake is to subtract only the purchase price and the commission. Real profit is what is left after every line is counted. Take current rates from the marketplace's own documents and seller account, not from a forum post or a chat message, since those go out of date quickly.
For each product, include:
- purchase cost and delivery to the warehouse
- the commission for your category
- logistics and storage fees
- packaging and labeling
- a reserve for returns
- an internal advertising budget
- taxes
Paperwork, registration and the offer agreement
Some categories, such as cosmetics, children's goods, food and electronics, require certificates, declarations or other permits. Without them a listing may be rejected at moderation. If your product needs labeling, find out how to do it before the shipment day, not after.
Registration happens online through the seller portal: company details, documents and acceptance of the offer. Read the offer in full. It sets out payout rules, penalties for violations and the rights and duties of each side. Most fines come from rules the seller never read.
Build listings that sell
A shopper on a marketplace never sees your shop, only your listing, so the listing does the work of a sales assistant. Avoid copying competitors. Instead, read the questions buyers ask under their products and answer them in your own description.
- photos that meet the platform's rules: clean background plus the product in use
- a title with product type, brand and the key feature, using words people actually search
- a description covering purpose, size, material and what is in the box
- every characteristic field the category offers
- Russian and Uzbek text if the platform allows both
First shipment and the first weeks
Decide whether you will store goods at the marketplace warehouse or keep them yourself and ship orders. For warehouse delivery, study the packaging, labeling and receiving appointment rules, because a badly prepared batch can be refused. Keep the first shipment small. Its job is to test your process, not to conquer the market.
In the first weeks, check orders and shipping deadlines daily, answer buyer questions, read reviews and improve your descriptions. Watch your stock, since a listing that runs out of goods tends to lose its place in search. Compare payouts with actual sales. New sellers usually discover mistakes early; what matters is how fast you fix them.
Common mistakes and where a marketplace fits
Most problems repeat from seller to seller, and preparation prevents nearly all of them.
Selling on Uzum is a solid start, but it should not be your only channel. Deciding how to split effort between a marketplace, your own website, Instagram and Telegram is a strategy question. markdev helps business owners in Uzbekistan choose channels and test the numbers before spending. Tell us about your product and goals, and we can work out where to begin.
- registering without calculating the economics
- launching a wide assortment on day one
- weak photos and empty descriptions
- missing documents for the category
- skipping the offer agreement
FAQ
Do I need my own website to sell on Uzum Market?
No. You can sell through the marketplace without a website. You do need a legally registered business and a bank account for payouts, so check the seller portal for current requirements.
How much does it cost to sell on Uzum Market?
The cost is a mix of the category commission, logistics, storage, packaging, returns, promotion and taxes. The marketplace publishes its own rates, so take them from your seller account and the offer, and calculate profit before you register.
How many products should a new seller start with?
A few products and a small first batch. This lets you test demand, practice packaging and delivery, and fix listing mistakes while they are still cheap to fix.
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