What “top 10” actually means
Top 10 is the first page of results, but it is not a single number for your whole website. Rankings are measured query by query, and “buy tiles in Tashkent” is a very different problem, with very different value to you, than just “tiles”.
Results also change by city, device and the language of the search. In Uzbekistan people search in Uzbek and in Russian, so one business can sit on page one in one language and be invisible in the other. Agree on a concrete list of queries and a target region instead of an abstract promise to “get you to the top”.
Why the website itself decides most of the outcome
SEO struggles on a site that loads slowly on a phone, has no dedicated pages for each service, or is stuffed with random blocks. Most visitors arrive on mobile, often on an unstable connection, and search engines take that into account.
Before paying for links or articles, check the foundation: page structure, mobile layout, speed, readable URLs, Uzbek and Russian versions, a working lead form, and Click or Payme checkout if you sell online. Sometimes rebuilding the site costs less than spending years patching a weak architecture. That is where promotion and turnkey website development overlap most directly.
What shapes the price
A fair quote is not pulled out of thin air. It depends on how competitive your niche is, how many queries and pages are involved, the state of the site today, and how much content must be written in two languages.
Technical fixes, link work and regular reporting are priced separately. If an agency names a final sum without asking for your URL and your competitors, be wary: it is pricing an average template, not your task.
How to vet an agency before you sign
A good provider asks about your business before sending a proposal. Ask to see a sample report, and make sure you could verify the numbers yourself.
- You keep ownership of Google Search Console and analytics, not the agency.
- The plan includes a technical audit, not just texts and links.
- They explain what gets done first and why.
- No one promises a specific position: search engines do not take orders, and an honest agency admits it.
- The contract says what happens to your site if you end the relationship.
Metrics worth agreeing on up front
Rankings are useful but intermediate. Compare them with visibility in Search Console, growth in organic visits and, above all, the number of real enquiries: phone calls, Telegram messages, form submissions.
Set up goals in your analytics before work begins. Without them you cannot tell whether search brings customers or only visitors, and months later you will argue about impressions instead of data. SEO builds gradually, so agree on checkpoints along the way rather than a result by a fixed date.
Where to begin
Write down a few dozen queries that already bring you customers, check whether each has a page, and assess the site’s technical state. That is enough to hold a meaningful conversation with any provider.
The markdev team builds websites and handles promotion, with reporting in numbers and no inflated promises. If you would like to talk through your task in Tashkent or another region, leave a request and we will tell you plainly what your site needs first.
FAQ
Can anyone guarantee a top 10 position?
No. No agency controls search algorithms, so the honest offer is a work plan with measurable interim results, not a guaranteed position.
Should I optimise for both Uzbek and Russian?
Usually yes, if your audience uses both. Queries in each language return different results, and separate page versions help you avoid losing part of your market.
What if my website is old and slow?
Start with a technical audit. Sometimes fixes are enough; in other cases rebuilding is cheaper than investing in promotion on a weak foundation.
How do I know SEO is paying off?
Compare enquiries from search with your spending and the share that turned into sales. Set up analytics goals and lead tracking beforehand so the comparison is possible.
Let’s look at your task for free
Leave your contact — in a 15-minute call we’ll show where leads get lost and what to fix first.