Website Audit: What to Check and How to Act on Results

Why run a website audit

Businesses usually order an audit in one of three situations: the site launched long ago and enquiries have faded, ads on Instagram or Google bring visitors who leave straight away, or a redesign is planned and nobody knows what in the current version actually works.

Without an audit, decisions rest on impressions such as “the site looks outdated” or “we need a new design”. An audit replaces impressions with observations: where visitors are lost and what each fix would cost. Sometimes the answer is not a new site at all, but a better enquiry form and faster loading on mobile.

What a proper audit includes

A good audit looks at the site from several angles at once. A technical scan alone will not explain why customers leave no contact details, and a glance at the design will not reveal that key pages are not indexed.

• Technical checks: loading speed, code errors, broken links, behaviour on different phones and browsers, secure connection.
• SEO: page structure, titles and descriptions, duplicates, sitemap, indexing in Google and Yandex, match between pages and real search queries.
• Usability: is it clear from the first screen what you do, and can people quickly find prices, address and a contact button.
• Content: up-to-date information, complete Russian and Uzbek versions, quality of photos and descriptions.
• Conversion path: how many steps from landing to enquiry, and whether required fields or pop-ups get in the way.
• Analytics: whether counters are installed, goals are configured and traffic sources are visible.

What matters in the Uzbek context

Most visitors arrive on a phone, from Instagram, Telegram or an ad link. So test the site on a smartphone first, including older devices and unstable mobile data. Heavy banners and videos on the home page often decide the visit before anyone reads the headline.

Language is the second point. If your audience speaks both Russian and Uzbek, check that both versions are complete, switch without losing the page, and show the same prices and terms. Third are contact and payment routes: a Telegram button, a call link, one-step ordering and, for online shops, clear payment through Click or Payme and delivery terms for Tashkent and the regions.

Also compare the site with your other channels: listings on OLX or Uzum, your Instagram profile, Google Business. Mismatched prices, addresses and phone numbers erode trust faster than most owners expect.

Analytics: an audit without data is guesswork

If a site has no counters or goals, the auditor sees only the surface. You cannot tell which pages visitors leave, or which sources bring real enquiries and which only bring clicks. That is why the first item in any audit is checking what is tracked and whether it is tracked correctly: form submissions, phone taps, Telegram clicks.

Agree on metrics beforehand: cost per enquiry, share of visitors reaching the target action, positions for key queries. The goal you choose decides which findings come first.

How to read the results and set priorities

An audit is useful only once it becomes a plan. Sort findings into three groups: what blocks enquiries right now (a broken form, a slow home page, an unreadable mobile layout), what limits growth (SEO structure, weak landing pages), and what can wait.

Each item needs three things: a plain-language description, the expected effect and an estimate of effort. A contractor who hands over a spreadsheet of errors without priorities leaves all the real work to you.

Fix the site or rebuild it

When problems are isolated, fixing is usually enough. A rebuild makes sense when the site sits on an outdated platform, cannot be edited properly, its structure no longer fits the business and every change becomes a separate project.

The markdev team runs audits and, when needed, builds websites end to end: numbers and priorities first, then the decision. If you want to understand what is happening with your site, describe the task and we will discuss where to start.