Why run a website design audit
A common scenario in Tashkent and the regions: Instagram ads and Google campaigns are running, visitors arrive, yet enquiries stay low. The ad channel usually takes the blame, although the problem is often on the page the traffic lands on. The budget is spent, and the site never gets the person to a phone call or a Telegram message.
Design also affects search. Page speed, text readability and on-page behaviour all depend on it, so an audit is useful whether you grow through SEO or paid ads.
First screen and visual hierarchy
Visitors decide within seconds whether to stay. Picture a customer in Samarkand who searches Google for your service, opens your site and sees a full-screen photo with no headline and no button. They cannot tell what you do, so they go back to the results and click a competitor.
Check the first screen against this list:
- it is obvious what you offer and for whom
- the headline answers the search the person came with
- a clear button, phone number or Telegram link is visible
- a large image or slider does not push the meaning below the fold
- pop-ups do not cover the content
Readability and mobile experience
When everything on a page is equally bright, the eye has nowhere to land. The main message should stand out through size, colour and position, headings should differ from body text, and your enquiry button should not compete with ten other accents.
Test the mobile version separately, on a real phone rather than a shrunken browser window. An inexpensive handset and an average mobile connection will expose problems you never see on an office computer.
- text is readable without pinching to zoom
- contrast is sufficient, with no light grey on white
- lines are not too long and paragraphs have breathing room
- there is no horizontal scrolling
- buttons and links are easy to tap with a thumb
- the menu opens and closes easily
- the phone number is tappable and there is a Telegram button
Forms, buttons and trust signals
Extra fields scare people off. For a first enquiry, a name and phone number are often enough. A button label should name the action: “Get a quote” works better than a bland “Submit”. After sending, the visitor needs a clear confirmation, otherwise they assume nothing happened and either click again or leave.
Contact options belong on service pages, in the catalogue and on product cards, not only on the contacts page. If you take online payments, go through the whole journey to Click or Payme yourself and note every moment you hesitated.
Trust is built from small things: real photos of your team and work instead of stock images, reviews, project examples, a visible address and contacts, links to an active Instagram account and Telegram channel. Outdated styling or broken layout tells the customer that orders may be handled with the same carelessness.
Design, speed and SEO
Attractive design choices often slow a site down: heavy background photos, video backgrounds, several font files, carousels and animations. Run the page through PageSpeed Insights and watch whether elements jump around while loading, which annoys users and hurts Core Web Vitals.
Some mistakes are purely search-related: key text baked into an image that search engines cannot read, large headings that are not marked up as heading tags, navigation made only of icons. Text should stay text, and the page structure should make sense to both people and crawlers.
How to run the audit step by step
Do not try to check everything at once. Start with your key pages and move in order:
- pick the home page, main services or categories, a product page and contacts
- walk the customer journey on both desktop and phone
- study click maps and session recordings in your analytics
- find pages with a high bounce rate and low conversion
- compare them with strong competitors in your niche
- list the problems and rank them, putting those that directly block an enquiry first
What a good result looks like
A useful audit is not advice like “make the design more modern”. It is a list of specific tasks: move the enquiry button to the first screen, enlarge the mobile font, replace stock photos with real ones, cut the form to two fields. Each item needs a screenshot and a reason why it hurts.
After the changes, compare goals in analytics with the previous period: enquiries, calls and Telegram clicks. Where possible, run big changes as a test so you know what actually worked.
If your site gets visitors but few enquiries, the markdev team can review your pages and suggest where to start, from small fixes to full website development in Uzbekistan. Tell us about your task and we will talk it through.
FAQ
How is a design audit different from judging whether a site looks good?
An audit looks at usefulness: is the offer clear, is the path to an enquiry easy, is the text readable, does the page load fast. Personal taste comes second.
Which pages should I check first?
Those that receive paid and search traffic: the home page, service or category pages, product pages and contacts. This is where lost enquiries cost the most.
Can I do a website design audit myself?
You can do a basic check with a list: first screen, phone, forms, speed. For a deeper look at visitor behaviour, analytics, click maps and an outside opinion help.
How do I know the fixes worked?
Compare enquiries, calls and Telegram clicks with the previous period at a similar traffic level. Big changes are best validated as a test.
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