What a designer should actually deliver
When business owners ask for a site design, they usually mean the visual layer: page layouts, typography, colors, buttons, imagery. A good designer also works on structure first. Which block comes first, what the headline promises, and where the visitor is asked to act are design decisions too.
Be careful if you are shown one polished homepage with no page structure behind it. An attractive screen without a thought-out user path often looks impressive and brings few inquiries.
- page structure and a rough prototype before styling
- visual style: palette, fonts, grid, buttons, forms
- layouts for both desktop and mobile
- photos, icons and illustrations, or guidance on shooting them
- states of elements: hover, form errors, empty sections
- organized files and a UI kit for the developer
How design affects inquiries and sales
The first screen has to answer three questions fast: who you are, how you help, and what to do next. If visitors see a vague slogan and a large decorative image instead, they tend to go back to the chat or feed they came from.
Design also builds trust. Real photos of your team and work, visible contact details, reviews and tidy typography all help. Image weight matters too: beautiful but heavy pictures slow a site down, and on mobile internet that is felt immediately.
Local details for website design in Uzbekistan
Many visitors arrive on a phone, from ads, Instagram, Telegram channels or maps. It makes sense to design the mobile version first and then expand it to desktop. The call button, the Telegram link and the request form should sit within easy thumb reach, not in the footer.
If the site runs in Uzbek and Russian, plan for it in the layout. Text in the two languages rarely has the same length, and menus or buttons should not break. Check that the chosen font displays Cyrillic and Uzbek Latin correctly, including o‘, g‘, ў, ғ, қ and ҳ.
For online shops and services, familiar patterns help: filters, product cards and a cart that behave like those on Uzum or OLX. If customers pay with Click or Payme, show that early rather than surprising them at the last step.
How the process and approvals should work
A sound process moves from general to specific, with approval at each stage. Changes are cheaper that way, and the result does not arrive as a surprise.
Agree in advance how many revision rounds are included, and name one decision-maker on your side. When five people review a mockup and each has a different opinion, the project drags. Feedback also works better when it points to a problem (“the button gets lost on this background”) rather than a taste (“I don’t like it”).
- brief: goals, audience, competitors, examples you like
- page structure and block order
- main screen and visual style
- remaining pages and the mobile version
- handoff to development and a check of the finished site against the layouts
What shapes the price
Nobody can name a fair price without knowing the task, but the factors are clear: number and complexity of pages, a custom design versus an adapted template, number of languages, animation and interactivity, photography or illustration needs, deadlines, and the designer’s experience.
Ask separately whether the quote includes mobile adaptation, files prepared for developers, and design supervision, meaning someone checks that the developer built what was drawn. A very low quote often means some of these are simply not included.
Common mistakes to avoid
The most frequent one is choosing a designer only by portfolio images. Ask what problem a project was meant to solve and how the result was measured.
- ordering design separately from development with no shared plan
- copying another site without knowing who it was built for
- overloading the first screen with text and banners
- leaving no room for real photos and reviews
- skipping analytics, so you cannot tell what works afterward
Where to start
First decide what the site must do: collect inquiries, take orders, or support advertising. Both the design and the budget follow from that. At markdev, design is part of turnkey website development, so the layout accounts for technical limits and future ad campaigns from the start.
If you want to discuss what kind of design your business in Tashkent or in the regions needs, send us a request and we will go through the task with you, with no obligation.
FAQ
How is website design different from development?
Design defines how the site looks and how a visitor moves through it. Development turns the layouts into a working site with code, features, an admin panel and integrations. It is best to plan both together.
Can I use a ready-made template instead of a custom design?
Yes, if the task is simple and the budget is limited. You will still need to adapt it to your content and languages, and standing out from other sites on the same template is harder.
How many revisions are normally included?
It is set in the agreement. Fix the number of revision rounds up front and approve the work stage by stage instead of only at the end.
Do I need a separate mobile layout?
Yes. A large share of visitors open sites on a phone, so the mobile version should be designed deliberately rather than treated as a shrunken desktop page.
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