Define the job before you pick a team
Start with the task, not the vendor. A website might collect service requests, accept payments through Click or Payme, show a catalogue to wholesale buyers, or simply prove that your company exists. Each goal needs a different structure and budget. If the goal is not written down, quotes cannot be compared, because every developer prices their own version of the project.
Decide in advance how you will know the site works: enquiries from Instagram and Google, the share of visitors who reach the contact form, phone calls from the site, orders arriving in Telegram. A strong developer will ask about this first. A weak one will start with templates and colours.
Freelancer, studio or full-service agency
All three formats exist in Tashkent, and none is better by default.
- Freelancer: fine for a simple business card site or landing page. The risk is dependence on one person. If they become unavailable, your site has no support.
- Small studio: usually a designer and a developer working together, so later changes are easier to arrange. Ask who manages the project and who is accountable for deadlines.
- Full-service agency: handles the site together with advertising, SEO and analytics. It makes sense when the website is part of a wider system for winning customers rather than a standalone showcase.
What to check before you sign
A portfolio is only the start. Open several finished sites on your phone: do they load quickly on ordinary mobile data, are the buttons easy to tap, is the text readable? Many visitors arrive from Instagram, Telegram or search on a smartphone, so the mobile version matters more than the desktop one. Then put direct questions to the developer:
- Who owns the domain and hosting: you or the contractor?
- After payment, will you receive the source code and admin access?
- Will Google Analytics and Meta Pixel be connected, with goals configured?
- Will the site work in Russian and Uzbek, and how does language switching work?
- What does post-launch support include, and what is charged separately?
- Who writes the copy and prepares the images?
What a website quote is made of
Giving a number without a brief would be dishonest, but the structure of the price is easy to describe. It covers design, front-end and back-end development, content such as texts and photos, integrations with payments and a CRM, multilingual setup, basic SEO, domain and hosting, and ongoing support. A site built on a template builder and a custom build cost different amounts because the amount of manual work and the flexibility differ.
When one offer is far cheaper than the rest, find out what is missing. It is usually analytics, mobile adaptation or the handover of access. Ask for an estimate split by stages instead of a single sum in soums, so you can see what you are paying for.
What matters for websites in Uzbekistan
The local market has its own requirements, and a good contractor accounts for them without being reminded.
- Russian and Uzbek versions with proper switching and separate page addresses.
- Online payment through Click and Payme if you sell goods or take prepayment for services.
- Quick-contact options: Telegram, a call button, a form that sends each request to a chat or bot.
- Fast loading on mobile networks, including outside Tashkent.
- A Google Business profile and map listing linked to the site.
Common mistakes business owners make
The most frequent one is launching without basic analytics. Without it you cannot tell whether the site pays for itself or the budget is simply spent. The second is choosing the lowest price without comparing the scope of work. The third is expecting a finished site to bring customers by itself: without ads, SEO or at least regular social media activity, there will be little traffic.
Another trap is skipping acceptance stages. Split the project into parts, review each one, and keep all logins and access in your own hands.
How to move forward
Write a short brief: what the business does, who the customer is, what action a visitor should take, and which websites you like. Request proposals from two or three providers of different types and compare the questions they ask you, not just the pictures they show. A good sign is a contractor who pushes back on unnecessary features and suggests starting with the essentials.
At markdev we build websites in Uzbekistan on a turnkey basis, from structure and design to analytics and advertising setup. If you would like to talk through your task and see which format fits, leave a request and we will review the project without promises that cannot be checked.
FAQ
How long does it take to build a website?
It depends on the scope. A landing page and an online shop with integrations are very different projects. The timeline should be written into the contract by stage. Ask what is needed from you, such as texts, photos and approvals, because these most often delay a launch.
Is a website builder or custom development better?
A builder works for a simple business card site or for testing an idea. If you need custom logic, Click, Payme or CRM integrations, and flexible SEO, custom development is the safer choice.
Do I need a website if I already have Instagram and Telegram?
Social networks are good for communication, but a website belongs to you, can be found through Google, and collects requests on your terms. The channels usually complement each other.
Who owns the website after delivery?
This must be stated in the contract. The domain, hosting, source code and admin access should be handed over to you. Otherwise you stay dependent on the contractor.
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