Start with what the site must do
Before anyone talks about design, answer one question: what should the website do for the business? For an online shop in Tashkent it may be checkout with Click or Payme. For a clinic it is booking an appointment. For a manufacturer in Samarkand or Andijan it is wholesale enquiries. Structure, features and budget all follow from that goal.
Agree on metrics up front: what a single enquiry should cost, what share of visitors should leave a request, which searches the site should appear for. Without them, conversations with a contractor turn into arguments about taste.
What website development includes
A good contractor shows the work in stages instead of one line reading “turnkey site”. It normally covers:
- structure and prototype: which pages you need and how a visitor gets from landing to enquiry;
- mobile-first design, since many customers arrive from Instagram or Telegram on a phone;
- front-end and back-end development on the chosen platform;
- Uzbek and Russian versions, plus English if you serve foreign buyers;
- payments, forms, CRM and Telegram alerts for new requests;
- basic SEO setup: titles, page addresses, loading speed, sitemap;
- analytics counters and configured goals.
What drives the price
Cost does not come from the “size” of a site in general. It comes from specific things: the number of pages and templates, the complexity of features, the number of languages, integrations with payment systems and accounting software, and the volume of copy and photography. The platform matters too. A site builder is quicker and cheaper at the start but limits growth. Custom development is more flexible but needs more time and budget.
Ask for an estimate broken down by stage. When everything is rolled into one figure, you cannot compare offers from different contractors.
Why website maintenance matters after launch
A website is not a printed brochure. The domain and hosting have to be renewed, the security certificate refreshed, and the CMS and plugins kept up to date, because outdated versions are an easy target for hacks and spam. Prices, promotions, contacts and product ranges also change, and the pages need to follow.
Maintenance usually covers:
- renewing the domain, hosting and certificate;
- updating the CMS and protecting against attacks;
- backups and the ability to recover quickly;
- edits to copy, prices and banners;
- monitoring speed, forms and payment flow;
- improvements based on analytics data.
How to choose a contractor in Tashkent
The local market includes freelancers, small studios and full-service agencies. The difference is rarely just price. What matters more is who is responsible for results after launch and whether the contractor reports with numbers rather than impressions. Before signing, ask:
- who the domain and hosting are registered to; they should be yours;
- whether you will receive all access credentials and the source code;
- who fixes bugs after handover, and how quickly;
- how support works: per request or on a monthly plan;
- whether analytics is set up before launch.
Common mistakes
The most frequent one is launching without analytics. Then you cannot tell whether the site pays back or the budget is simply spent. The second is skipping a support agreement, so six months later nobody is responsible for the site. The third is never testing speed on mobile internet in regions where the connection is weaker than in central Tashkent.
If you would like to discuss the task for your own business, the markdev team can help define goals, scope and a support format. Tell us what you expect from the site and we will suggest a clear plan.
FAQ
Do I need maintenance if the website is finished and working?
Yes. The domain, hosting and certificate need renewing, the CMS needs updates and the content needs refreshing. Otherwise the site gradually becomes vulnerable and loses visitors’ trust.
Is a site builder or custom development better?
A builder suits a simple business card site or a test of an idea. If you need complex logic, integrations, several languages and room to grow, custom development is the better choice. It depends on your goal and budget.
Who should own the domain and access credentials?
You should. Register the domain, hosting and admin access to your company or your representative, and add the contractor as an executor. That way you do not depend on one person.
How can I tell whether the website pays off?
You need analytics: counters, goals for requests and calls, and tracking of traffic sources. Compare the cost per enquiry with the revenue from customers who came through the site.
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