What website development includes beyond design
When owners say they need a website, they usually picture the home page. A contractor sees a chain of tasks, and if some links are missing, the site looks good but brings no customers. A proper project covers:
- clarifying the goal: who the buyer is, what they search for and where they arrive from, whether Instagram, Google, Telegram or OLX;
- page structure and a prototype built around the buying journey, not the designer's taste;
- design and layout that work well on a phone, since many customers will open the site there;
- development, an admin panel, and links to payments, a CRM and Telegram lead notifications;
- basic SEO setup: headings, page addresses, loading speed and a sitemap;
- analytics and goal tracking;
- handover of access and staff training.
Freelancer, studio or full-service agency in Tashkent
The market is uneven. A freelancer can suit a small business-card site if you are ready to manage the process and check quality yourself. A studio is often strong in design or code but may not cover promotion. A full-service agency takes on development, traffic and analytics together, but it expects a clear brief and usually works to a contract with stages.
The difference is rarely just price. What matters more is who is accountable after launch, whether the code stays with you, and what happens if the contractor disappears. Ask what the site is built on, and make sure the domain and hosting are registered in your name.
What drives the cost of a website
There is no single price, and a contractor who quotes a figure without asking questions is probably guessing. The cost depends on:
A cheap site on a website builder can be a sensible way to test an idea. But if you plan to spend on ads, the limits on speed, SEO and integrations will soon cost more than the development itself.
- the type of site: landing page, company site, catalogue, or online store with a cart;
- custom design versus adapting a ready template;
- the number of pages and languages, since Uzbek and Russian versions are often needed, sometimes English too;
- integrations with Click, Payme, Uzum, a CRM, stock records or a Telegram bot;
- who prepares the copy, photos and video;
- support after launch: hosting, updates and edits.
Questions to ask before you sign
A portfolio shows taste, not results. Ask what changed for the client rather than how nice the site looks: did enquiries grow, did response time to buyers improve? Then put a few direct questions:
Be careful with promises like first place on Google within a week or a guaranteed stream of leads. An honest contractor says what depends on them and, separately, what depends on the market and the ad budget.
- Who runs the project, and how often will you get a progress report?
- What is included in the price and what is billed separately?
- How do stages and acceptance work, and can you request edits after delivery?
- Who owns the source code, the domain and the logins?
- How is the site tested on different phones?
- What does support look like after launch?
Metrics and analytics: how to know the site pays off
Agree on the goal before work starts. For a shop it might be the number of orders and the cost of winning a buyer; for a service company, the cost per lead; for a business with a long sales cycle, the share of enquiries that reach a paid deal. Without a goal you cannot say whether the project worked.
A common mistake is launching without analytics. With no counters, goals on buttons and forms, or links to Meta and Google ad accounts, you will not know which channel brings customers, and the budget turns from an investment into an expense. End-to-end analytics, where a lead is tied to a real sale in the CRM, tells you more than page views.
Where to start
Prepare a short brief: what the business does, who the customer is, what a visitor should do, which sites you like and dislike, and which systems you already use. Even one page is enough to compare offers against the same plan.
At markdev we build websites end to end, from structure and design to payments and analytics, with clear reporting and no inflated promises. If you want to discuss your task and see which kind of site fits your business, send us a request and we will go through it together.
FAQ
How is a website development company different from a freelancer?
A company usually owns the whole process, including design, code, integrations, analytics and support, under a contract. A freelancer works well for simple jobs, but quality control often stays with you.
Do I need a website if I already have Instagram and Telegram?
In most cases yes. Social networks bring attention, while a website collects enquiries, takes payments, shows a catalogue and ranks in Google without depending on another platform's rules.
Can the site be built in Uzbek and Russian from the start?
Yes, and it makes sense if your customers use both languages. Plan the languages into the structure from day one, because adding them later is harder and costs more.
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