What "turnkey" actually means
Turnkey is more than design and layout. A working business website includes page structure, copy, mobile adaptation, domain and hosting, enquiry forms, Telegram notifications or a CRM connection, basic SEO setup and analytics counters. If any of these is missing from the contract, you will either pay extra later or look for a second contractor.
The scope also depends on the project type. An online store adds a catalogue, cart, payment through Click or Payme, delivery options and stock tracking. A service company site needs fast forms, a call button and separate pages for the specific things customers search for.
- Page structure and a clickable prototype
- Design for phone and desktop
- Copy, or a clear agreement on who writes it
- Enquiry form, Telegram alerts, CRM link
- Click and Payme payments for a store
- Domain, hosting and SSL certificate
- Analytics and full handover of all access
What drives the price
There is no single price, and that is normal. Cost depends on the type of site (landing page, corporate site, store), number of pages, how original the design is, whether you need a custom admin panel, how many integrations are involved, deadlines and the amount of revisions. Languages matter too: Russian, Uzbek and English versions are not just translations but separate work on copy and structure for each audience.
A very cheap offer often means a template with minimal changes, while a high price alone does not guarantee results. Ask for an estimate broken down by stage. It shows what you are paying for and makes proposals easier to compare.
How to choose a contractor in Tashkent
The market includes freelancers, small studios and full-cycle agencies. A freelancer can be a fair choice for a simple landing page, but the project depends on one person: if they get busy or disappear, work stops. A studio or agency gives you a team, but ask who exactly will handle your project day to day.
Judge by live work rather than presentations. Open their sites on a phone and check loading speed, forms and language versions. Most traffic from Instagram and Telegram arrives on mobile, and a site that is awkward on a small screen loses customers before any conversation starts.
- Who owns the code, domain and access after handover?
- What does support include and how long does it last?
- How is analytics connected and who sets up goals?
- How many revision rounds are included?
- How does acceptance work and what counts as finished?
Stages of work and what you should receive
A sound process looks like this: brief and goals, structure and prototype, design, development, content, testing, launch and support. The prototype matters most. Changing page logic there is cheap, while after layout every edit costs time and money.
Agree in advance who supplies materials and when: logo, photos, service descriptions, price list. Most delays do not come from developers but from content arriving late.
Analytics: without it you cannot tell if the site pays off
A website exists to produce an action: an enquiry, a call, an order in Telegram. Decide which action counts as the goal and set up tracking before launch. Without analytics you cannot know whether the investment is paying back or the budget has simply been spent.
If you plan Instagram ads or Google Ads, pixels and events should be in place before campaigns start, not after. Otherwise the first advertising money goes to traffic you cannot measure.
Common mistakes clients make
Problems rarely come from bad contractors alone; more often the task was unclear from the start. These mistakes repeat again and again:
- Choosing the lowest price without comparing scope
- Not preparing materials and stretching the timeline
- Skipping a phone check before acceptance
- Not receiving hosting and domain access
- Forgetting support, updates and backups
Where to start
Start with a short description: what the business does, who your customer is, what action a visitor should take and which sites you like. That is enough for a first conversation and a preliminary estimate.
If you want to discuss website development for your company, the markdev team can review the task, suggest a structure and tell you honestly what you need now: a landing page, a multi-page site, or perhaps Instagram and a Telegram bot are enough for the moment. Send a request and we will come back with specific questions.
FAQ
What is included in turnkey website development?
Usually structure, design, development, copy, enquiry forms, domain and hosting, basic SEO and analytics. The exact scope differs between contractors, so it should be written into the contract.
What determines the cost of a website?
The type of site, number of pages, design complexity, integrations such as Click, Payme or a CRM, number of languages, deadlines and revisions. The most reliable approach is to ask for an estimate by stage.
Do I need a website if I already have Instagram?
Instagram is good for attention, but a website gives you your own space for services, prices, reviews, Google search visibility and precise analytics. Many businesses benefit from using both.
Who owns the website after handover?
This must be stated in the contract. The domain and access should be registered to you, and terms for source code and support should be agreed before work begins.
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