Start with the goal, not the layout
Before you pick a website builder or hire a developer, define the one action a visitor should take. Leave a request, call, message you on Telegram, or place an order and pay through Click or Payme. That answer shapes the structure, the number of pages, and whether you need a full catalog or a single landing page.
Next, decide where visitors will come from. Traffic from Meta and Google ads needs pages tailored to specific offers. Search traffic needs a clear structure and copy that matches real demand. Visitors from Instagram arrive on phones, so the site must load fast, including in regions where mobile internet is patchy.
Choosing the right type of site
Copying a competitor is a common mistake. The format should follow the task.
- Landing page: one service or promotion, ad traffic, quick launch.
- Business website: services, about, past work, contacts; suits B2B and service companies.
- Online store: catalog, cart, payment, delivery, stock.
- Catalog with Telegram ordering: a lighter option for a small shop that sells mainly through Instagram.
Stages of building a site from scratch
A well-run project moves in order, and each stage ends with sign-off. First comes the brief and goals, then structure and a prototype, which is a page map without styling. Only then does design begin, so the debate is about substance rather than button colors.
After that come development, payment setup, lead forms, Telegram notifications and CRM, followed by testing on different phones and browsers. In Tashkent, many projects stall not on code but on texts and photos that the client has not supplied. Prepare content in parallel with design.
Technical basics people forget
A site that cannot be found or measured is an expensive business card. Build in the basics from day one: readable page addresses, headings, fast loading, a mobile layout and a sitemap. For an Uzbek audience, plan Russian and Uzbek versions at the start. Adding a language later usually costs more than designing for it upfront.
Connect analytics before launch: a visit counter, the Meta pixel, and goals for form submissions, phone taps and Telegram button clicks. Without them you cannot tell whether the site pays back. Also register the domain and hosting in your own name. Access belongs to the business owner, not the contractor.
What drives the price of a website
No honest number is possible without a brief, but you can see what moves it:
- scope: how many pages and page types;
- design: a ready template or a custom look built around your brand;
- functionality: payments, user accounts, CRM and accounting integrations;
- content: copywriting, photography, Uzbek and English versions;
- support after launch: updates, backups, further changes.
How to choose a contractor
The market is mixed: freelancers, small teams and full-service agencies. The difference is not only price but accountability. Who fixes a bug six months later, and who answers if the site goes down? Ask for an estimate by stage, examples you can open and check, and a contract that covers handover of source files and access. A good sign is a contractor who asks about goals and analytics before colors.
Launch is not the finish line. In the first weeks, watch where visitors drop off and which forms they skip, then improve pages based on that data. If you want to talk through a site for your business, the markdev team can review the task and suggest a suitable format.
FAQ
Is a website builder enough, or should I build from scratch?
A builder works for testing an idea or a simple business card. If you need custom logic, payment and CRM integration, two languages and growth through search, a custom build gives you more control.
Do I need a site if I sell on Instagram and Uzum?
Yes, it helps. Social networks and marketplaces run on their rules, while your own site lets you build an audience, collect data and take orders directly.
What should I prepare before starting?
The goal of the site, a description of your products or services, photos, a logo, examples of sites you like, and a list of integrations such as payments, CRM and Telegram.
How do I know the website is paying off?
Set up goals in analytics and compare the number of requests and orders with what you spent on the site and advertising.
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