What "turnkey" should actually cover
A turnkey website is not "we drew a design and sent you an archive." It means one party is responsible for the outcome, from the first conversation to the moment the site receives enquiries and you can see where they came from. If the contractor only owns the visuals, the domain, forms, copy and analytics all land on you.
A clear scope in the contract or technical brief normally includes:
- a discussion of the goal: who your customer is and what they should do on the site, such as call, message you on Telegram, leave a request or pay through Click or Payme;
- page structure and copy, at least in Russian and Uzbek;
- a design that works well on a phone, since people mostly open links from Instagram or Telegram;
- development, plus domain, hosting and SSL setup;
- request forms that notify you in Telegram or pass leads to a CRM;
- basic SEO setup and analytics;
- handover of all access credentials and a short training session.
What to prepare before talking to a developer
Most delays do not come from developers. They come from a client who has not yet answered a few simple questions. Decide first what the site is for: collecting enquiries for a service, selling products, showing a catalogue, or building trust in the company. The format follows from that.
For a service business such as a clinic, a training centre, a car workshop or a building crew, a landing page or a small multi-page site is often enough. An online shop needs a catalogue, a cart, online payment and stock tracking. If part of your sales already runs through Uzum or OLX, think about how the website will complement those channels rather than compete with them.
Gather your materials too: real photos, a price list, service descriptions, reviews and company details. Stock images and generic phrases make a site look like hundreds of others, and visitors notice.
What shapes the price
There is no universal figure, and that is fine: two sites with the same number of pages can differ many times over in workload. It is more useful to understand what you are paying for than to compare totals alone.
- Scope and complexity: number of pages, integrations, personal accounts, calculators, online payments.
- Design: built on a ready-made base or created individually for your brand.
- Copy and translation: who writes the text and in how many languages.
- Technology: a site builder, a popular CMS or custom code, which affects speed and future changes.
- Support: who fixes bugs and keeps the site updated after launch.
Freelancer, studio or agency
Tashkent has all three options, and none is bad in itself. A freelancer suits a small, well-defined job, but you depend on one person; if they are ill or overloaded, work stops. A small studio covers design and development, yet analytics and promotion are often left out. A full-service agency connects the site to advertising and analytics, though it expects a clear brief in return.
The deciding factor is not the lowest price or a polished portfolio. It is whether the team can explain how the site will produce results. Ask to see work in your industry, and ask which indicators they propose to track after launch.
Mistakes that keep a site from paying off
The first is launching without analytics. If goals and enquiry tracking are not set up, a month later you cannot say whether the site works. The second is registering the domain and hosting in the contractor's name; if the relationship ends, you may lose control of your own site. Insist that every account is registered to you.
The third is a site with no traffic. Even a good website does not attract customers by itself. It needs search optimisation, Meta or Google ads, and links from social networks, so plan a budget for that from the start. The fourth is skipping the Uzbek version when your audience uses two languages.
Accepting the work and where to start
Before final payment, open the site on a smartphone and on a slow connection, send a test request and confirm it arrives, click through every page, and check that the enquiry is recorded in analytics.
If you would like to discuss which kind of website fits your business, the markdev team can review your task and tell you what is needed and what can wait. Send us your niche, city and goal, and we will propose a clear plan of work without promises that cannot be checked.
FAQ
What does a turnkey website include?
Goal discussion, structure, design, copy, development, domain and hosting setup, request forms, basic SEO, analytics and handover of access. Always write the exact scope into the contract.
What is the difference between a landing page and a multi-page site?
A landing page is a single page built around one action and suits a specific service or promotion. A multi-page site fits businesses with many services or products that need navigation and detailed information.
Who should own the domain and hosting?
You should. Register the domain and hosting accounts to the business owner so the site does not end up in someone else's hands if you change contractors.
Do I need an Uzbek version of the website?
If your customers use both languages, yes. An Uzbek version builds trust and helps people find you through Uzbek-language searches, while the Russian version reaches the rest of your audience.
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