What turnkey really means
Turnkey is not a nice word on a proposal; it describes the scope of responsibility. One party answers for the outcome, so when the design, the code and the copy do not fit together, you are not left arbitrating between three freelancers.
The alternative is to assemble the project in pieces: design from one person, development from another, copy from a third. Each line item looks cheaper, but someone on your side has to manage those people and own the seams between them. Small companies rarely have that person, and the site drifts for months.
Website development in Uzbekistan: what a turnkey scope covers
The details depend on the task, but a sound project usually moves through these steps:
- a brief: business goals, audience, and the action a visitor should take, such as calling, messaging on Telegram or placing an order;
- page structure agreed before any visual design;
- copy and photography, either selected or shot for the project;
- design adapted for phones, because many customers open a site straight from Instagram or Telegram;
- development, content entry and form setup;
- domain, hosting and a security certificate;
- analytics and lead delivery to wherever the manager actually looks: Telegram, email or a CRM.
Where responsibility is split
The contractor owns the technical side: the site opens, works properly on phones and major browsers, forms submit, leads reach the right inbox and pages are readable by search engines without errors.
You own the facts: prices, the list of services, legal details, and rights to photos and trademarks. A contractor cannot verify your price list; they can only present it clearly.
Agree on the period after launch as well. Who updates content, adds pages, renews the domain? It may be a support arrangement or your own task, but it should be decided before handover, not after.
What you should hold at handover
A mature project ends with a clear handover package:
- a working site on your domain and your hosting;
- access to the domain, hosting and admin panel registered to your company, not to an agency employee;
- form mailboxes, counters and payment services created under your organisation;
- source files of the design;
- a short guide to editing the site yourself;
- a renewal list with dates for the domain, hosting and certificate.
How to accept the site without arguments
Acceptance is a walk through a checklist agreed in advance, not a feeling that it looks fine. You verify that every page opens, links go where they should, the text matches what was approved, a test lead arrives, and the layout holds up on several phones.
Test loading on a weak mobile connection too. Outside central Tashkent and in the regions that is an everyday situation, and a heavy site simply gets closed.
Send your comments as one batch rather than message by message, so fixes close in a single cycle. After launch, keep some time for observation: real visitors find scenarios nobody thought of during testing.
Price, contract and payment in soums
Cost comes from the scope: the number of pages, the complexity of features such as a catalogue, a customer account or payment through Click and Payme, the volume of copy and photography, and integrations with a CRM or bots. That is why a sensible estimate only appears after the brief. A flat price for a site with no description of the work usually means some tasks are left outside it.
The contract should list the work item by item, the stages with deadlines, the number of revision rounds, acceptance conditions, and the access and source files to be handed over. Changes that break the approved structure are reasonably treated as a separate task.
Payment is usually split by stage: start, approved design, delivery. Fix the currency, soums or a dollar equivalent, and the conversion rule up front so the exchange rate does not become a topic at the end. Be wary of anyone promising a specific number of leads or a search ranking before launch; those figures only exist after testing.
When turnkey is the wrong choice
If you already have a developer and only need design, a full-service format is overpaying. The same goes for improving an existing site. Sometimes the problem is not the site at all, and a single landing page for ads or a tidier lead-handling process is enough.
Turnkey makes sense when nobody inside the company can run the project and the site supports something bigger: launching ads, entering a new segment or refreshing the brand. The markdev team goes through this at the brief stage and says so plainly if a website is not your priority right now. If you want to discuss your project, write to us and we will look at the task and describe the scope of work.
FAQ
How is turnkey different from ordinary development?
By the scope of responsibility. The contractor leads the project from brief to launch and access handover, including copy, content and forms. With ordinary development, part of the work stays with you or other vendors.
Who should the domain and hosting be registered to?
To your company. If they sit with an agency or an employee, you lose control of the asset and risk losing access.
How many revisions are included?
The number of revision rounds is fixed in the contract before work starts. Comments are normally accepted as one batch after each stage, and structural changes are estimated separately.
Can I get an exact price in advance?
Only after the brief, once pages, features, copy and integrations are described. A price without that description remains a guess.
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