Start with the goal, not the design
Many projects begin with "how much is a website?" and "what should it look like?". A better first question is what the site has to do for the business. Take enquiries from customers in Tashkent? Sell products across the country? Show your portfolio and take pressure off the managers answering in Telegram?
Everything else follows from that answer: structure, features, budget and even the platform. Pick one main action, whether a call, a request or a paid order, and agree on how you will measure it. Without that, you cannot tell whether the site works or simply exists.
Which type of website you need
The type of site drives the complexity and cost of the work, so choose it deliberately rather than copying a competitor.
- Landing page: one page for one offer, good for a service or promotion and for Instagram or Google ads.
- Company website: several pages covering services, about, contacts and case studies.
- Catalogue: useful when you have many products but customers buy by phone or messenger.
- Online store: cart, payment, delivery and stock tracking; the most demanding option.
Structure and content in two languages
Audiences in Uzbekistan are bilingual, so Uzbek and Russian versions are usually needed from day one. Build that into the structure early: a language switcher, separate page addresses, and texts of equal quality rather than a token machine translation.
Before development starts, draw up a page map and draft the copy. A designer working with real content instead of placeholder text produces a clearer site and fewer revisions. Think carefully about the first screen: what you do, who it is for, and how to reach you.
The technical foundation: domain, hosting, platform
Register the domain in your company's name, not your contractor's or an employee's, so you never lose control of the address. A .uz domain feels familiar to local users, but the choice depends on your goals. Discuss hosting and server location up front, since it affects loading speed for visitors in Uzbekistan.
The platform can be a site builder, a CMS or custom code. A builder is cheaper at the start but limits logic and integrations. Custom code or a flexible CMS costs more but suits non-standard requirements. Whatever you choose, test the site on a phone: much of the traffic from Instagram and Telegram arrives on mobile.
Leads, payments and integrations
The site should fit into how your team already works. Form submissions can go straight to a Telegram chat or a CRM so a manager replies before the customer moves on to a competitor. For a store or prepayment, you connect Click, Payme and other methods buyers already use.
Ask your contractor in advance who signs the agreements with payment providers, what documents are needed and how long connection usually takes. This is a common point where launches slip by weeks.
Set up analytics before launch
Counters and goals should be configured before the site goes live. Connect Google Analytics and Yandex Metrica and set up events: form submitted, phone number tapped, Telegram opened, payment completed. If you plan Meta Ads or Google Ads, add the pixel and conversion tags, otherwise your first ad budget is spent blind.
After a month or two you should be able to see where visitors come from, which pages keep them and what one lead costs. Those numbers should drive your decisions, not impressions.
How to choose a contractor
Tashkent has freelancers, small studios and full-service agencies. Price is only part of the picture: compare what is actually included, such as analytics, SEO basics, copywriting and post-launch support. Ask to see live projects rather than only mockups, and clarify who owns the source files and access credentials.
At markdev we build websites end to end, from goals and structure through launch, analytics and advertising setup. If you would like to talk through your task and find out which kind of site fits your business, leave a request and we will go through it without inflated promises.
FAQ
How much does building a website from scratch cost?
It is impossible to give a fair figure without knowing the task. Price depends on the type of site, number of pages, language versions, design, payment and CRM integrations, and who writes the content. A landing page and an online store are very different projects, so the scope is defined first.
Do I need a website if I already have Instagram and Telegram?
Social networks are good for conversation and first contact, but a website is a platform you own. It can be found through search, shows services and prices clearly, accepts payments and lets you measure ad results. Most businesses use them together.
What should I prepare before work starts?
Your logo and brand colours, a list of services or products, photos, contact details, a description of your strengths and examples of sites you like. If something is missing, a good contractor will advise what can be created from scratch.
Do I need both Uzbek and Russian versions?
For most businesses serving a broad audience, yes. It widens your reach and builds trust. If your audience is narrow you can start with one language and add another later, but it is wise to design the structure for several languages from the beginning.
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