Why promotion has no fixed price
Promoting a website is not a product with a price tag. It is a set of tasks whose scope depends on where you start. One site needs a few technical fixes and fresh copy. Another has to be largely rebuilt because it loads slowly on phones and has no clear way to send a request.
That is why two companies in Tashkent can get very different quotes from the same agency while asking for the same thing: to rank higher on Google. Their niches, competitors and sites are different, so the work is different too.
What a promotion budget is made of
When an agency names a figure, specific blocks of work should sit behind it. If all you see is the phrase “full-service promotion”, ask for a breakdown.
- Site audit: technical errors, speed, mobile experience and page structure.
- Keyword research: searches that bring real customers, not just impressive volume.
- On-page optimisation: titles, descriptions, URLs, internal links and structured data.
- Content: service pages, category pages and articles, in Russian and Uzbek where your audience needs both.
- Off-page work: mentions, links, and listings in directories and on maps.
- Analytics and reporting: goal tracking, call tracking and counting enquiries that arrive via Telegram.
What moves the final number
Competition comes first. Ranking a dental clinic or an electronics shop in Tashkent is harder than promoting a narrow service in a smaller city, because established players with strong content fight for the same positions.
Geography matters next. Targeting Tashkent only, several regions or the whole country changes the number of pages and queries you need. Language adds another layer: if customers search in both Russian and Uzbek, the content workload grows noticeably.
Finally, consider how fast you expect results. Search visibility builds gradually, so a promise of top positions within a couple of weeks should make you cautious.
Pricing models and what hides behind them
Several pricing schemes exist on the market, and each has its own logic and risks.
- Monthly retainer: a fixed fee for a defined scope. Easy to plan, but you need to know exactly what is included.
- Project or hourly pricing: suits one-off tasks such as an audit or a structure rework.
- Pay-for-results: sounds attractive, yet it often comes with limits on keywords and fine print in the contract. Read it carefully.
The quality of your site shapes the cost
The better a site is built from the start, the cheaper it is to promote. When the structure is thought through, pages load quickly, request forms are clear and Click or Payme are connected where they make sense, the specialist can focus on finding customers instead of repairing old mistakes.
So for a new project it pays to think about SEO before launch. Turnkey website development can bake in sensible URLs, mobile layouts and analytics from day one. At markdev we look at these two tasks together, because retrofitting a finished site for search almost always costs more than starting properly.
How to compare offers without overpaying
A low price is not automatically a bad sign, and a high one does not guarantee quality. What matters more is how clearly the agency can explain its work.
- Ask for a month-by-month list of tasks instead of a general description.
- Find out which metrics appear in the report: rankings, traffic and enquiries, not just “activity”.
- Check who owns access to analytics and to the website.
- Ask what happens if you decide to end the cooperation.
- Be wary of guaranteed positions; nobody but the search engine controls them.
Where to start
Before requesting a quote, decide what you want: more enquiries, a lower cost per lead, or visibility for your key searches. Then audit your current site, which will show what is worth paying for and what can be left alone. If you would like help estimating the work or building a site that is ready for search, get in touch with markdev and we will discuss your task and the scope that fits it.
FAQ
Why won’t agencies quote an exact price straight away?
Without a site audit and a look at competitors, the scope of work cannot be estimated. A figure given without them is a guess, not a quote.
Can I promote my website myself?
Basics such as titles, descriptions and map listings are manageable for an owner. Technical fixes, keyword research and a content plan are usually better handled by a specialist.
How long until I see results?
It depends on competition, the age of the site and the amount of work. Search growth builds gradually, so judge it over several months rather than weeks.
Should I promote my old site or build a new one?
If the old site is slow, not mobile-friendly and hard to manage, a new build designed with SEO in mind is often more sensible than endless patching.
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