Why there is no standard price list
Two websites in Tashkent can need very different amounts of work. A clothing store competing with dozens of sellers on Uzum and Instagram faces a different task from an air-conditioner repair service serving a single district, so the scope of work differs too.
That is why the price depends on how much needs to be done before the site starts producing enquiries, not on a fixed package. If a contractor quotes a sum without asking a single question about your business, treat it as a warning sign.
What goes into the price
Even the shortest price sheet hides a set of tasks behind it. Knowing that set lets you compare offers by content rather than by the bottom line.
- Audit: technical errors, loading speed, structure, mobile version.
- Keyword research: Russian and Uzbek queries, grouped by page.
- Content: copy, product and service pages, articles, translation into a second language.
- Technical optimisation: URLs, markup, internal linking, sitemap.
- Links and mentions: work with external sources and local directories.
- Paid ads: the Google Ads budget itself, which is separate from the specialist's fee.
- Analytics and reporting: goal setup, tracking calls and Telegram enquiries.
Pricing models and who carries the risk
Contractors charge in different ways, and the model decides who bears the risk. None is better by default; what matters is knowing exactly what you are paying for.
- A fixed monthly retainer with a written list of tasks.
- Hourly rates, handy for one-off consultations and small fixes.
- A percentage of ad spend, used for paid search campaigns.
- A one-off project fee for an audit, a restructure or an analytics setup.
What to check in a proposal
A good proposal reads like a plan, not a brochure. You can see which pages will be improved, which queries are targeted and how you will learn about the results.
Pay attention to wording. A promise of the first place in search cannot be honest, because rankings are controlled by the search engine, not the agency. It is safer to agree on the work performed and on measurable indicators: leads, calls, Telegram messages and the cost per enquiry.
Fix the site first, then promote it
When promotion seems not to work, the cause often lies elsewhere. If the site opens slowly on a phone, the enquiry form gets lost or Click and Payme payments are not set up, visitors never turn into customers and the money spent attracting them is wasted.
So before paying for promotion, assess the site itself. Sometimes it is cheaper to rework the structure or build a new website from scratch than to push traffic to an unprepared page. That protects your budget and makes the results of promotion easier to see.
Where to start
Pick one main goal: leads, sales or calls. Prepare access to your analytics and a list of the services that earn you the most. With that material, any contractor can give you a concrete estimate instead of an averaged figure.
If you would like to understand which work your site actually needs and what the budget would consist of, the markdev team can review it and describe the tasks step by step. Get in touch and we will discuss your situation with no obligation.
FAQ
Why don't agencies publish exact prices for website promotion?
The scope depends on the state of the site, competition in your niche and your goals. The same month of work can contain different tasks for two companies, so a fixed price without an audit is often misleading.
Is the ad budget included in the promotion fee?
Usually not. The specialist's fee and the ad spend in Google Ads or Meta Ads are counted separately. Clarify this up front so the final amount does not come as a surprise.
Can I pay only for results?
Such schemes exist, but search results depend on many factors outside a contractor's control. It is safer to agree on stages of work and measurable indicators such as leads, calls and cost per enquiry.
What if my site is too weak to promote?
Address the causes of low conversion first: speed, structure, the enquiry form and payment options. In some cases it makes more sense to build a new website and start promotion afterwards.
Let’s look at your task for free
Leave your contact — in a 15-minute call we’ll show where leads get lost and what to fix first.