What a product feed is and why it matters
A feed is a structured list of items: name, description, category, photo and, if you choose, a price. You can build it by hand in a spreadsheet or export it automatically from an online store or an accounting system. Yandex Business reads it and displays the items on your card.
The business logic is simple. Someone in Tashkent searches the map for a tyre fitting shop or a dentist, opens a few cards and picks the one that clearly shows the service they need. A card with a clean item list answers the question before anyone has to message you on Telegram.
Three ways to upload your range
Which method fits depends on how large your catalogue is and how often it changes. Yandex updates supported formats and requirements from time to time, so check the Yandex Business help pages before you prepare anything.
- Manual entry: best for a short list, such as a barbershop with a dozen services or a café with a small menu.
- File upload from a template: suited to clinics, shops and car services with a long price list.
- Automatic feed: a file generated by your website or accounting system at a fixed address, which the service re-reads so the card updates without manual work.
Writing names, descriptions and photos that work
The most common problem is editorial rather than technical. Exports from accounting software often contain internal names like “Item 1023-A”. Customers do not search that way. Name items the way people ask for them: “Engine oil change”, “Lagman”, “Teeth whitening”.
In the description, say briefly what is included, roughly how long it takes and who it suits. Skip slogans, all-caps text and phone numbers.
Use your own photos: dishes from your kitchen, work done by your stylists, products on your shelf. Reusing one picture across many items, or taking images from other sites without rights, is a typical mistake. If you publish prices, they must match what you charge today in soums. If not, clear names and descriptions are enough.
What to include in different industries
You do not need to upload everything. Start with the items customers ask about most, and group them into categories that make sense.
- Cafés and restaurants: menu by category, with photos of signature dishes.
- Beauty salons: services with their duration.
- Clinics: consultations, diagnostics and procedures by specialty.
- Car services: diagnostics, oil change, suspension, tyre fitting.
- Shops: main categories and best-selling products, such as appliances or clothing.
Keeping the feed current and avoiding common errors
An outdated list does more harm than an empty section. A customer drives across the city for a product you no longer stock, then leaves a frustrated review. Assign one person to own the list, switch on automatic updates if you run an online store, and review the card as a customer at least once a month.
- the list was uploaded once and forgotten;
- internal codes instead of readable names;
- the feed is connected but contains errors, so some items never loaded;
- items that do not fit the category of the organisation;
- advertising or “call us” text in descriptions.
How the feed connects to your website and SEO
If your site has a catalogue, names, availability and prices should match the card. Add your website link to the listing so that the map and the site form one customer path, from a nearby search to an order via Telegram, Click or Payme.
The direct effect of an item list on map rankings is hard to measure, so no one can honestly promise growth from it. Still, a complete card helps people choose, and website pages that use the same service names strengthen your search presence overall. Treat the feed as one part of your wider SEO work rather than a stand-alone checkbox.
Where to start
List your core items, rewrite names in the language your customers use, prepare real photos and pick an upload method. After publishing, read the error report and compare the card with your website.
If you want help with the feed, catalogue structure or SEO optimisation in Uzbekistan, the markdev team can review your export and connect your map listing with your site. Tell us about your task and we will discuss it.
FAQ
Do I need to upload my entire range to Yandex Business?
No. The main items customers ask about are enough. What matters is that the list is accurate and easy to understand, not that it is long.
Is it mandatory to show prices in the feed?
No, it is your decision. If you publish prices they must be real and current. Otherwise, clear names and descriptions are enough.
How often should I update products and services?
Whenever your range or prices change, and review the card at least monthly. Online stores benefit from an automatic feed from the website.
Which file formats does Yandex Business support?
Requirements change over time, so check the current formats and rules in the Yandex Business help before preparing your file.
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