What the tool does, and what it doesn't
Webmaster already has a search queries report. It shows the phrases your site appears for, with impressions, clicks and average position. That is a picture of where you stand today. The query selection and market analysis tool looks the other way: it suggests how people phrase searches in your niche, including searches where your pages don't take part.
The value is that the data comes from the search engine itself rather than from guesswork. Wordstat is still useful for estimating frequency and related phrases, but Webmaster is better at exposing gaps: demand exists, and you have no page for it. Menus and filters change over time, so rely on what you actually see in your own account.
Check these before you start
Make sure the site is verified in Webmaster and has collected data. Then check the region. If it's set wrong, you are studying someone else's market. For a company in Uzbekistan, the region should match your real audience, and for a service in Tashkent it can be worth looking at the city separately from the whole country.
A practical workflow
The steps are simple. Discipline matters more than speed.
- Enter the core words of your niche: service names and product categories, not slogans.
- Scan the list and mark everything that genuinely relates to what you sell.
- Filter for queries your site doesn't show for. That is your growth zone.
- Export the selection to a spreadsheet and save it with the date.
- Group phrases by intent: buy, order, learn, compare.
- Assign each group to an existing page, or flag that a new one is needed.
Turning queries into decisions
Take an air conditioner service in Tashkent. The list might include phrases with district names such as Chilanzar or Yunusabad, plus questions like why the unit isn't cooling. If the site has a single generic service page, it won't appear for these. The hint is clear: you need pages or blocks for the areas you cover, and content about common faults.
Each group of queries calls for a different move.
- Commercial queries with no page: build a new service, category or landing page.
- Commercial queries with a weak page: rework the title, H1 and body text.
- Informational queries: use them for the blog or a Q&A section.
- Off-target queries: drop them, even when demand looks large.
Limits and the Uzbek-language question
The data covers Yandex only, and Google users may behave differently. Demand estimates are approximate, so treat them as a guide, not an exact number. Uzbek queries typed in Latin script are usually thinner in Yandex than Russian-language ones, so check Google Search Console and Google's search suggestions for them. No single source gives the full picture, which is why keyword research is best built from several.
Common mistakes
The most frequent one is taking every query on the list. The second is creating a separate page for each tiny variation of one phrase, so your own pages end up competing. The third is skipping the region check. The fourth shows up late: not saving the export, then having nothing to compare against six months on.
How often to return, and what comes next
Study the list closely when you first build your keyword set. After that, a look once a quarter is enough to catch seasonal shifts and new wording. When you launch a new line of business, open the tool before you create any pages.
Queries only pay off when there are well-structured pages for them. If your site needs to grow or be rebuilt around new keywords, markdev can help you review the export, plan the pages and build the site end to end. Get in touch and we'll talk through your task.
FAQ
How is this different from Wordstat?
Wordstat shows overall frequency for any phrase, regardless of your site. Webmaster ties suggestions to your site's topic and shows where you appear and where you don't. Using both works best.
Does it work for Uzbek-language queries?
Data for Uzbek queries in Latin script is usually thinner in Yandex. Add Google Search Console and Google suggestions to cover them.
Do I need a page for every query I find?
No. Group queries that share one intent on a single page. A separate page makes sense when the intent or subject is different.
How often should I review the queries?
In detail at first, then roughly once a quarter, and before launching any new direction.
Let’s look at your task for free
Leave your contact — in a 15-minute call we’ll show where leads get lost and what to fix first.