How the Bitrix24 website builder works
The builder lives in the sites and stores section. You pick a template or a blank page and assemble it from blocks: a cover, a services description, benefits, a gallery, reviews and a request form. Text, photos and colours are edited visually, so no code is involved.
You can publish on the platform's technical address, but for ads and customer trust it is better to connect your own domain right away. There is no separate hosting to buy, because the site lives inside your Bitrix24 account.
What your sales team actually gets
The real value is not the pages themselves but the link with the CRM. You do not need to build an integration or worry about enquiries getting lost in an inbox.
Picture a furniture workshop in Tashkent running Instagram ads for custom kitchens. A landing page with a form asking for room size, district and phone number creates a deal in the measurement pipeline, and the campaign tag stays on the card. A month later you can see which ad led to signed contracts, not just phone calls.
- A form creates a lead, deal or contact, and its fields land in the card
- Hidden fields pass the source, campaign and ad
- The responsible manager gets a notification and a call-back task
- Chat and call-back widgets connect to open channels
- CRM reports show how many deals the site produced
Tasks the builder suits
These tasks share one trait: the page exists to generate an enquiry, and the sale itself happens in a conversation with a manager.
- Landing pages for Meta and Google ads
- A simple company site where managers handle every lead
- Registration pages for courses, events or webinars
- A services catalogue with request forms
- Temporary promo pages for sales and seasons
Limits worth knowing before you start
Design is bound by the available blocks. A distinctive brand look with custom animation and complex layout is hard to achieve.
Scale is the second limit. A large catalogue with filters and search, a deep page structure, or Russian, Uzbek and English versions on separate addresses are not what the builder does best.
On SEO, you can set titles, descriptions and page addresses, which is enough for a small site. If you count on organic search and hundreds of pages, most teams choose a full CMS.
Finally, the site depends on your subscription. It runs while a suitable plan is active, and features vary by plan. If you ever drop the CRM, the site has to move too.
An online shop inside the builder
A small catalogue with a cart is possible, and each order becomes a deal. That works when a manager calls the customer after every order anyway. If your buyers expect to pay through Click or Payme, check before launch that the payment and delivery modules you need are available on your plan and in your region. For hundreds of products with filters, a dedicated platform is the better choice.
Many customers in Uzbekistan prefer to message on Telegram, so keep a messenger button on the page. Just avoid stacking several contact widgets: on a phone they cover the request form.
Launch checklist and common mistakes
The usual slip-ups are a form that creates leads for a shared owner nobody monitors, template demo text left in place, and no personal data policy on the page. All three take about an hour to fix if you catch them before ads go live.
- Define the page goal and the CRM object the form creates
- Pick a template close to your structure and delete extra blocks
- Replace demo content with real copy, photos and contacts
- Set form fields, the responsible person and notifications
- Connect your domain, analytics and a goal for form submission
- Send a test enquiry and find it in the CRM
Builder or a separate website
If the site mainly feeds enquiries to managers, your range is small and you need to launch quickly, the Bitrix24 builder saves time and integration budget. If the site must sell on its own, needs a large catalogue, search visibility and a unique design, build a separate site and connect it to Bitrix24 through forms or the API. Enquiries still reach the CRM, and you are not boxed in by blocks.
If you are unsure which path fits, the markdev team can develop a website for you end to end, or help you judge whether the builder is enough. Describe your task and we will give you an honest view.
FAQ
Do I need hosting for a Bitrix24 site?
No, the site lives inside your account. It is still worth connecting your own domain so the address looks trustworthy and works well for ads.
Do website enquiries reach the CRM automatically?
Yes, a form can create a lead, deal or contact and assign a responsible manager. Send a test enquiry before you switch ads on.
Can a builder site rank in search?
Basic settings exist: titles, descriptions and page addresses. For a large site with hundreds of pages, most teams pick a full CMS.
What happens to the site if I leave Bitrix24?
The site depends on your subscription, so if you drop a suitable plan you will need to move it to another platform. Factor that in when you choose.
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