Who actually visits a company website
Customers look for a service, its terms and a way to get in touch. Partners and suppliers check whether the company is reliable and who handles procurement. Job seekers read vacancies and working conditions. Journalists want a press contact and logos. A bank or a large client compares your registration details and documents before the first meeting.
So build the menu around visitors' questions rather than your internal departments. List the audiences, write the typical questions for each, and check that every question has a page or section that answers it. It is the cheapest stage of the project and the one that shapes the result most.
Sections a company site needs
For a business that deals with both customers and partners, a sensible minimum looks like this:
- About the company: what you do, real photos of the leadership, licences and certificates as documents people can open
- Services: a separate page for each, covering who it is for, what is included, how the work runs and who is responsible
- Projects: the task, what was done and the outcome; client logos only with their consent
- News: only if you can keep it updated
- Careers: current vacancies and an application form that reaches HR
- Contacts: addresses with a map, department phone numbers, Telegram, working hours
- Documents: legal name, tax ID, registered address, personal data policy
Service pages drive search visibility
People type the service and the city into Google or Yandex, not your company name. If every direction is squeezed into one paragraph on the home page, search engines have nothing to show. A dedicated page per service brings traffic and gives clarity to someone arriving from an ad or a recommendation.
The home page, meanwhile, must say within seconds what the company does and for whom. A long story about values with no specifics is one of the most common mistakes: visitors leave without understanding what you actually offer.
Languages, forms and integrations
Companies in Uzbekistan usually need Uzbek and Russian versions, and English when foreign partners or investors are involved. Giving each language its own address, such as /uz/, /ru/ and /en/, works best for search engines. Unreviewed machine translation looks careless, and a half-translated version is worse than none.
Enquiry forms should reach the right department, not a shared inbox nobody reads. Sales requests naturally flow into a CRM and job applications into HR. If you accept online payments, Click or Payme can be connected, but a purely informational site does not require it.
Content management and security
A corporate site is edited by different people: marketing handles news, HR handles vacancies, departments describe their services. The admin panel needs roles, so each person edits only their own section and a responsible person approves publishing. Without that, the site either goes stale or becomes a patchwork of mismatched pages.
The technical baseline includes HTTPS, fast mobile loading, spam protection on forms, backups, two-step login to the admin area and removal of accounts when employees leave. Uptime monitoring matters too, so someone is alerted the moment the site stops opening. For a company, downtime or a breach damages reputation, not just convenience.
Common mistakes and a maintenance routine
The same problems appear again and again: the latest news item is years old, closed vacancies still listed, outdated phone numbers and details, only a general switchboard number under contacts. Each small flaw tells the visitor that nobody is looking after the site.
The fix is to name an owner for each section before launch and agree on a rhythm: news and vacancies on a regular basis, contacts and forms checked monthly, service descriptions, leadership and documents reviewed quarterly, and the overall structure revisited yearly using analytics. For that, set up goals in advance: enquiries, job applications and document downloads.
Where to start
Write down your audiences and their questions, match each question to a page, and assign owners. Only then does it make sense to discuss design within your brand guidelines and the timeline.
If you want a turnkey build, markdev can help with corporate website development in Uzbekistan, from structure and copy in three languages to analytics and CRM integration. Describe your task and we will talk through which sections your business actually needs.
FAQ
How is a corporate website different from a landing page?
A landing page solves one task for one audience, such as collecting leads from an ad. A corporate site serves customers, partners, candidates and press, so it has more sections, documents and editor roles.
Does a company site in Uzbekistan need an Uzbek version?
Yes, if you sell to customers in Uzbekistan. The translation should be complete and checked by a person. Add English when you work with foreign partners or investors.
Should we have a news section?
Only if you will publish regularly. A section whose last post is years old hurts your image more than having no section at all.
What determines the cost of a corporate website?
The number of sections and page templates, the amount of content, the number of languages, design, CRM and HR integrations, and the content management system. A precise estimate is possible once the list of pages and features is clear.
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